Writing Compelling Blog Content

I was asked to show some examples of Compelling Blog Content.

Do a search for whatever term you are looking for,  search for valid variations on that term and go for the one that looks the most promising to rank for.

The problem is that every single post written for a client or for your own firm is compelling for whatever the reason or objective of that specific post.    In this example,  I am going to write a guideline for how compelling content for your company blog.

I am going to show you how to research the blog post you are making , how to post it, and then how to make it work for your business.

Researching how you are going to post matters very …. very much.   If you are going to post on “compelling content”  a quick Google search shows that there are 16,500,000 results for the term “Compelling Content”  ,  however a search for “Compelling Blog Content” bring that down to just under 6,000,000 results.  Making it less problematic when you are trying to rank for something.

The best solution , write for humans.

After this is done,  then start off the blog subject with the keyword you are trying to rank for.  This means if you are going (again) for Compelling Blog Content put that in the subject line.

Many SEO minded individuals try to keep with “keyword density” guidelines.    For example,  trying to keep a 5% keyword density (1 every 20 words) of the keyword you are trying to rank for.  This is a terrible idea.  It makes your content sound like it was authored by a spam bot.    Write your content for humans to read, not for a search bot.    Search engines tend to penlizale for abuse of a specific keyword on a post.   So assume the target was 5% keyword density,  a few months later Google revises the best content level to 4.97% ,  you tripped a filter and now your website is slightly penalized.    This is an oversimplification of the process,  but it does make it easy to understand.

Write a lengthy article on the topic,  a few paragraphs at least.     Make sure you have that keyword above the fold in your article.   Make sure you tag it before you publish.    All these key points are important.   

In short:

1 – Pick a valid keyword set,  search for variations.  Use your best guess on what your website strength is vs competition to target the best possible outcome.

2 – Write for humans,  not machines.   Do not fall for keyword density tricks or other bad advice.

3 – Use tagging and other features within the blogging software to help reach your goal.