Ikea Room Dividers – That is just one of the examples that Walmart has turned to the dark side.
Honestly we can’t believe that Walmart has turned to black hat SEO tactics. A company of that size shouldn’t be doing this type of questionable SEO.
Stuffing competitors names with a powerful site like walmart.com of course will allow it to rank for those terms. It’s unethical to say the least.
Google doesn’t have a clear cut SEO policy for competitors names, however for Adwords it does state this:
If a trademark owner files a complaint with Google about the use of their trademark in AdWords ads, Google will investigate and may enforce certain restrictions on the use of that trademark
So what’s next Walmart, are you going to start keyword stuffing all online and offline competitors? While you are at it just throw in some white on white text. Whoever your SEO is should be fired on the spot after reading this article.
It wasn’t “clever” it’s a tried and true practice of over 20 years of Spamdexing. Something that most ethical companies and SEO’s have abandoned for at least 15 to 20 years, since the days of Altavista being the major search engine.
We are willing to audit your site, Because we found enough stuff there to keep our team busy for quite some time. I believe honestly it is in your best interest. One spam report from Ikea would most likely remove your site from Google for a period of time. Don’t think it won’t happen. If you think that’s the case ask BMW what’s it’s like to be banned from Google or ask how it went for JC Penny when they were banned for 3 months.
Seriously Walmart, We at Yooter are willing to audit your site and help you comply with Google Guidelines.