There are reports coming out of Europe that the SERPS are changing wildly. We in the United States are waking up to some wild changes for some of our clients, and minor if any changes for others. We have not seen wild changes in Google’s rankings in quite some time. Over the past few years…
This is a question that many CMO’s think about. If you were to hear it from many traditional advertising firms you’d think that SEO is somewhere along the lines of an afterthought. If you were to hear it from a PPC firm, you would think that SEO is a bunch of tricks that can’t ensure…
Search Engine Land SEO just published an article that basically states that real SEO’s comply with Google’s Guidelines. Google declared war against SEO, or better said old school SEO. 10 years later Google shaped the SEO industry to the point where SEO’s now align themselves with Google rather than “against” the search engine. Google’s victory…
There are quite a few names for Political SEO. Election SEO, SEO for Politicians and a dozen other variations. The end result is always the same, a politician or his operative hires an SEO firm to help build a brand that they could trade on. To actively monitor and work with Google, Facebook, Twitter and…
A checklist of sorts for a Political SEO operative. Nothing like this exists right now in a report format, so this might help you if you are doing digital campaign for your candidate. 1 – Adopt a blogging platform, We suggest WordPress. The reason for this is that you need a rapid response tool that…
Why do political operatives hire SEO firms? The reason is simple. Political Elections require super fast turn around between attack ads and responses. They require 24/7 vigilance over what is being said about the candidate and a way to respond within minutes within Google’s results. If a competitor launches an attack ad saying “Joe approved…
Political SEO is a short term, but high pressure discipline within the general SEO industry. The problem is that SEO typically is a long term project, however Political SEO is short term, high pressure “must respond to my competitors attack ad tonight in Google rankings”. The campaigns generally end on or very near after election…
We work hard to comply with Google Guidelines. Though typically that means you don’t shoot up in the rankings overnight, it also means you don’t crash the next day. Our methods have always earned respect in the industry. Even from Google itself. It’s not everyday that Google gives a nod on Twitter to an SEO…
We all know the difficulties in Political SEO. The short timeframe, the need for 24/7 rapid response from content to ranking in Google for anything plastered on DrudgeReport, Digg, Reddit or any other political outlet that casts your client in a negative light. The work is hard, harder in many cases than traditional work with…
As you are well aware we are slowly entering into political season, Political SEO and Political Social Media are become more and more of a piece of fundraising, campaigns and ultimately voters. Social Media has a tendency to spread news, both true and false faster than anything we have seen before. Now a story could…
You would think that SEO is SEO. To an extent you are right. Political SEO should not be any different that SEO for your business. The problem is it is not. Only in very limited cases is reaction time done in minutes, or hours for Business SEO. You see market forces, you develop products or…
When elections become heated, ranking or not ranking for a term might be enough to sway a vote. For tight races this means winning or losing an election. Political SEO is now one of the cornerstones of a valid political campaign. It’s as important as TV ads, Print, Signs and other types of advertising. It’s…
The last thing a politician needs is to rank poorly, or worse, rank well for terms they don’t want to rank for. We have done extensive work for some of the biggest names in Politics. Typically it’s through their advertising agency that subcontracts the Political SEO to Yooter. Though we do accept accounts directly though…
Often companies try to measure ROI for SEO for good reason. Because it’s often stated that the ROI on SEO is potentially higher than any forms of marketing online and offline. But proving it is sometimes difficult without proper tracking. For PPC / SEM it’s easier (not easy, just easier), just measure what you spent…
Often larger firms want to float an RFP out to select vendors for the SEO of their firm. This isn’t as easy as it sounds. Mostly because each SEO firm has their own strengths and weaknesses. We felt that it would be helpful to put out a template, along with some of the proper questions…
Well it happens, many times we get calls from potential clients saying that their former SEO company destroyed their website. This is a quick checklist in order to take control of the situation. 1 – first thing is first, make sure that your client fully understands the situation they are in. That you will try…