Yooter Interactive

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Marketing in Allentown PA

Perfect Six has a great article regarding Marketing and Advertising in Allentown PA.     There is some common sense points that typically are not even thought of when advertising.

“ if you sell baseball, your first course of action could be as simple as sponsoring a local Little League team.  Selling running shoes? Sponsor a 5k walk or offer coupons. Get to know your ideal customer and think about how and where they spend their time. ”

Simple ideas like this do not cost much money,  but they do ingrain your brand with the target market.

Little League players eventually become coaches and buyers.   Having your store as the sponsor of a 5k puts your store in front of all the runners,  runners buy shoes.

The point of the article is to use common sense,  and in many cases common sense isn’t exactly the business owner.   The problem that plagues many CEO’s and Marketing Officers is that they are in their business,  rather than in the minds of their customers.

Perfect Six is the blog to read for marketing in Allentown  and Lehigh Valley.

 

 

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Google threatens Rank Checking software users with manual penalty

This has been the gold standard for quite some time.   The famed Google Guidelines.    However it appears that recently Google has moved a specific line item to another area.   Placing Rank Checking software users in the same league with websites that install viruses, Doorway pages, and cloakers.

Then to boot threaten action against them via a manual penalty.

Many times you’ll see discussions on reddit or other SEO forums regarding Rank Checking Software.   Clearly these do violate Google Guidelines and they are specifically mentioning them in their quality Guidelines and users of them are now given notice that they might get a manual penalty if they decide to take that route.

 

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Automated SEO tools – they don’t work

From time to time reading on some SEO forum , subreddit or other outlet tends to see someone mention a software package for automated SEO.

By and large these things don’t work.    SEO and Marketing isn’t something that can really be automated.  It takes hard work,  large amounts of compelling content and a logical platform to place that content on.

Some automated approach isn’t going to work.   Even for tracking it becomes problematic.   You can’t hope to run an effective campaign with a robot.     If one takes that approach it’s akin to removing your marketing department and replacing it with a php script.

When doing an effective SEO campaign,  you have to put hard work into that campaign,  you have to publish good content.   You can’t just press a button and sit back.     This is why firms like Yooter exist,  it’s because you can’t trust your SEO and Social campaigns to a program that everyone else is using.  

Google rewards uniqueness and content.  It tends to penalize content scrapers and automated programs.    

Even tools that track rankings can’t really factor in the customized results and geolocation driven results that Google provides.   In other words you can’t trust automated tools to even keep track of your rankings, much less increase them.

For the past two decades I have been doing search engine optimization,  I have yet to find a program that works and does not violate Google Guidelines which specifically ban against automatic queries to Google such as a rank reporting tool.  I have also never found a program that increases rankings using an automated program.   I am not saying the technology won’t exist one day.   I am just saying that it doesn’t now.

I would challenge anyone to show me a program that does not violate these guidelines and does what is advertised.

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Define a Search Marketing Agency

Many companies claim to do Search Marketing and Search Engine Optimization ( SEO ).   The issue that many of these agencies have is that they forget the reason they were hired in the first place.

Being #1 for a term doesn’t matter if it’s not making any real progress towards generating business.    The way that any valid SEO agency would approach the task wouldn’t be from a technical standpoint, but rather as a business decision.

The sole reason firms like Yooter InterActive are hired is because a company wants to increase their ROI.  Companies do not hire or spend money just to see their rankings improve without any corresponding increase in business. 

For the most part that is what separates an experienced SEO firm that works with fortune 500 firms and with decades of experience vs one where an individual may have the  technical knowledge but not the experience working with firms of that magnitude or be completely in tune with the reason companies hire SEO firms.

 

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Google Bowling – If I am going bowling you should be worried.

If I am saying I am going bowling,  you should be worried.

Recently I have seen an uptick in reports of individuals taking advantage of the Penguin and other updates to destabilize the rankings of their competitors.

This is an old school method called Google Bowling.    It’s when you point large amounts of low quality links to a competitor in a fashion that looks like that competitor is the one that purchased those links.   Hence tripping off all sorts of spam filters within Google and penalizing that targeted site.

It’s been done to bury competition in the past,  but only recently it appears to be more effective to the point where in a test environment I was able to bury a website in the rankings using only external links, and trust me.. not many were needed.   Took a whopping 3 minutes to allocate the proper links to bury it.

Scary,  I was able to send that many links to my own test site to cause that error to appear,  and see the targeted site go down in flames.

Next thing I am waiting is to get a call from companies asking me to bury their competitors.

A notice showed up on the targets  webmaster tools saying

Google Webmaster Tools notice of detected unnatural links to XXXXXXXXX

Dear site owner or webmaster of XXXXXXXXXXX
We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.
Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.
If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.
If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.
Sincerely,
Google Search Quality Team