Google has always had Webmaster Guidelines. These can easily be found here. Some of the newer items include rich snippets, Responsive Designs for mobile friendly, and a tilt towards security, such as SSL enabled websites. The point being that Google is requesting more and more from webmasters, to the point of going past most novice…
Google is seeking partners to make fully self driving cars a consumer reality within the next five years. Google itself doesn’t want to be a car manufacturer. Instead it wants to partner with a car maker to get the job complete. There are still a host of issues that have to be resolved before this…
What SEO means in 2015. I personally have been doing SEO work since 1994. In the mid 1990’s the largest search engines were Altavista, Lycos, Hotbot, Webcrawler. Google didn’t exist and Yahoo was just a directory. As you might have noticed, things have changed since then. When Yahoo partnered with a small company called Google…
The Spanish Newspapers Publishers’ Association (AEDE) is upset because a law they backed actually passed. They never expected Google’s response of just leaving the country instead of working with publishers, Google simply exited the country. Leading to a steep decline in traffic for Spanish based news websites. The media lobbying group was pivotal in getting a…
Google Closes Russian offices because of Putin’s blogging and web crackdown Google is shutting down its Russian engineering offices and relocate 50 employees, Putin has passed a law that states that all bloggers must register with the Russian Government and any data stored on Russians, meaning their gmail account, calendar, search history and everything else…
Doing location based SEO is easier than ever. In fact for the most part Google strives to provide location based results. We used Bethlehem, PA as an example in this article. Google especially likes when you are searching from a mobile device equipped location services. Years ago, when you searched for something on your desktop…
Google is nice enough to tell us that Penguin is going to be in continuous roll-out. In other words look forward to each time you hit refresh you’re going to get differing results, with no end in sight. That last big update is still rolling out — though really there won’t be a particularly distinct…
Google dishes out Christmas Penguin Update Since 2003 Google has not rolled out an update. It was an unofficial promise they have kept for more than a decade, until today. Google has dispensed a new Penguin update right in the middle of the holiday season. They company has not confirmed this as of yet, but…
From time to time we find requests on what people should name their business. I love to pull this example from years ago, they were planning on opening a book store in Reading, PA. They wanted to name it “Reading Bookstore”, after the name of the city they were located in. This was dismissed after…
What happens when large numbers of backlinks point to your site? After all these updates and filters that Google has embarked on over the past few years? No we’re not talking about spam filled backlinks, we’re literally talking about large numbers of legitimate backlinks that occurred for a non-SEO reason. The Kingpin Example is : …
Roku and Apple dominated the TV streaming market last year, but Google’s Chromecast is now ahead of Apple to become a front-runner. Why? Well let’s talk price. Both devices can do roughly the same thing. Both stream Netflix , both stream Youtube, and both plug into your HDMI port. Where it differs is the cost. …
Google is implementing a system that hopefully will kill the Recaptcha. You know the most terrible of terrible evils of the Internet. Right? No problem, let us try to enter this in 250 times before we just exit the site. Well thankfully Google has been testing a way to see if you are a real…
Google has been doing this for about a year now using a tiny icon on mobile screens notifying the end user that the website is mobile friendly, however they changed this with actual real estate now that displays “Mobile Friendly” This is a huge change, right now mobile sites are not getting a boost in…
For some reason, Google has de-indexed Facebook’s main page from their search result. No explanation has been given, the widely reported situation is developing. The Below Screenshot is what is being reported by many. You’ll notice the first result being Wikipedia, the second being Twitter.
According to Search Engine Land, moving to HTTPS did and does not move the needle. It did nothing to increase or decrease company rankings in Google. Things were nearly identical the week prior and week after moving forward. Even after a complete respider. This is not a surprise, and to be fair Google did say…
The below video is Google’s introduction to Project Wing. The Google project eventually will deliver products, medicine, food, supplies and your girlfriends engagement ring in the future.