We all know the difficulties in Political SEO. The short timeframe, the need for 24/7 rapid response from content to ranking in Google for anything plastered on DrudgeReport, Digg, Reddit or any other political outlet that casts your client in a negative light. The work … [Read more...] about Political SEO and the problem with SEO and Advertising in General
How does Business and Enterprise SEO differ from Political SEO
You would think that SEO is SEO. To an extent you are right. Political SEO should not be any different that SEO for your business. The problem is it is not. Only in very limited cases is reaction time done in minutes, or hours for Business SEO. You see market forces, you … [Read more...] about How does Business and Enterprise SEO differ from Political SEO
Political SEO – the demand is there
When elections become heated, ranking or not ranking for a term might be enough to sway a vote. For tight races this means winning or losing an election. Political SEO is now one of the cornerstones of a valid political campaign. It's as important as TV ads, Print, Signs … [Read more...] about Political SEO – the demand is there
Feds Open Antitrust investigation into Google’s Android OS
For some reason, The feds targeted Google leaving their competitor, Apple unscathed by the anti-trust investigation. Even though Apple controls a sizable market and Android is mostly opensource. Google's Android mobile software is the world's most popular. In the U.S. it … [Read more...] about Feds Open Antitrust investigation into Google’s Android OS
Search Optimization – How to measure ROI
Often companies try to measure ROI for SEO for good reason. Because it's often stated that the ROI on SEO is potentially higher than any forms of marketing online and offline. But proving it is sometimes difficult without proper tracking. For PPC / SEM it's easier (not easy, … [Read more...] about Search Optimization – How to measure ROI