Google recently has been sending tons of garbage traffic to company sites. They claim it's not them, however the evidence is clearly mounting that Google IS doing this. We're not exactly sure why, but the traffic they send NEVER converts, always clicks around in a awkward … [Read more...] about Google’s Zombie Traffic
A few months ago everyone was talking about Phantom, then Panda and all the other search modifications Google does to themselves (RankBrain, Penguin, Etc). However recently we've been seeing more and more rapid fire succession of changes, Some of them are rather huge. For … [Read more...] about Google changed everything in the past six months.
Let's face it, there is a bunch of information out there regarding RankBrain a machine learning (Artificial Intelligence) part of Google's ranking system and it's confusing. Here is the most simple explanation. One Suitable for a client to understand. If Google has not seen … [Read more...] about Google’s RankBrain – Explained for puny humans
There are reports coming out of Europe that the SERPS are changing wildly. We in the United States are waking up to some wild changes for some of our clients, and minor if any changes for others. We have not seen wild changes in Google's rankings in quite some time. Over the … [Read more...] about Real Time Penguin appears to have rolled out in Google
This is a question that many CMO's think about. If you were to hear it from many traditional advertising firms you'd think that SEO is somewhere along the lines of an afterthought. If you were to hear it from a PPC firm, you would think that SEO is a bunch of tricks that … [Read more...] about SEO and how to applies to Branding