Don’t make the mistake of letting an inexperienced blogger or webmaster tell you that search engine optimization (SEO) is dead. SEO still matters. However, it has certainly evolved from the early years of the Internet. Here are three important tactics that will help boost your site’s organic search engine rankings and traffic.
Listen to Your Audience
When it comes to good SEO, your primary focus should be on pleasing your audience – because that’s how you will please Google and other search engines. Listening to your audience means that you create content with them in mind. For example, your content should be informative (thoroughly answer their questions) and relevant to their needs. Make sure you conduct good keyword research to find the most relevant keywords based on the search trends of your target audience. Finding the most relevant keywords will also help you create the most relevant content as well.
It would be best if you continued listening to your audience after you have created content for them. That way, you can measure their engagement to see how well they are responding to your material. One of the best ways to measure audience engagement is by setting up a free Google Analytics account connected to your site. Another way of listening to your audience is by allowing your visitors to comment on articles and blog posts. In fact, you can get the most direct feedback from user comments. By listening to your audience and properly responding to their needs, your site will end up being more SEO-friendly.
Search for Other “Engines” to Reach Your Audience
While Google might be the biggest search engine, it certainly isn’t the only one – nor is it the only search engine that you should be using to reach your full target audience. For instance, YouTube is another popular “engine” that millions of users use each day to search for content that they are interested in. Therefore, you can improve your site’s SEO and increase your brand’s awareness by creating high-quality video content to share on YouTube. In fact, all of the major social media sites – like Facebook, Instagram, and TikTok – make great “engines” to help you reach your entire audience. Please take advantage of their massive user base by sharing your articles, blog posts, and videos on them. In addition to social media platforms, you can also share your content on relevant forums and question-and-answer sites like Quora and Reddit. By taking advantage of other “engines” to drive traffic to your site, you can end up boosting your SEO on traditional search engines like Bing and Google as well.
Make Sure Your Website Offers Visitors a Good User Experience
As mentioned, good SEO starts with listening to your audience. Another important SEO component related to pleasing your audience is creating a good user experience for your site’s visitors. In other words, your visitors should find your site visually appealing and easy to navigate. Furthermore, it should load quickly, as well as being mobile-friendly. Since most users browse the Internet with mobile devices, you will lose a large chunk of your target audience if your site isn’t mobile-friendly. Furthermore, your search rankings will likely suffer on Google and Bing.
In short, good SEO is all about listening and responding to your audience’s needs. That’s because if you can meet their needs with high-quality, engaging, valuable content, you are much more likely to rank higher on Google, as well as generate traffic from additional “engines” like social media platforms and internet forums. However, good SEO requires more than just good content. You must also provide your visitors with a good user experience that makes them want to visit and stay on your site!