Don’t make the mistake of letting an inexperienced blogger or webmaster tell you that search engine optimization (SEO) is dead. SEO still matters, A LOT. However, it has certainly evolved from the early years of the Internet. Here are 3 SEO tactics that will help boost your website’s organic search engine rankings and traffic in 2022.
Listen to Your Audience
When it comes to a solid SEO strategy, your primary focus should be pleasing your audience. Listening to your audience means that you create content with them in mind. For example, your content should be informative, thoroughly answer their questions, and be relevant to their needs. Make sure you conduct good keyword research to find the most relevant keywords based on the search trends of your target audience. Finding the most relevant keywords will also help you create the most relevant content.
Recommended Keyword Research Tools
Our team is highly dependent on keyword research tools such as SEMRush and KW Finder by Mangools Tools. Both tools are paid services but do offer trial periods.
Use Google Analytics
One of the best ways to measure audience engagement is to set up a free Google Analytics account and begin monitoring your traffic. You will want to pay close attention to statistics such as bounce rate, average time spent on your website, and the number of pageviews. These statistics are vital in determining if your content reaches the right audience.
Other Ways to Reach Your Audience
While Google might be the largest search engine, it isn’t the only one. For instance, YouTube is another popular ” search engine” that millions of users use each day to search for content.
In fact, YouTube is now considered the world’s second-largest search engine!
Therefore, you can improve your site’s SEO and increase your brand’s awareness by creating high-quality video content to share on YouTube. We outline how video SEO marketing can have an impact here.
Use Social Media to Generate Engagement
Social media is a perfect way to reach your audience. All major social media platforms like Facebook and Instagram are home to different demographics and populations. For example, if you are trying to reach an older demographic, Twitter might not be the answer.
In addition to social media platforms, you can also share your content on relevant forums and question-and-answer sites like Quora and Reddit. By taking advantage of other “engines” to drive traffic to your site, you can boost your SEO on traditional search engines like Bing and Google.
Make Sure Your Website Offers Visitors a Good User Experience
As mentioned, good SEO starts with listening to your audience. Another vital SEO component related to pleasing your audience is creating a good user experience for your site’s visitors. Your visitors should find your site visually appealing and easy to navigate.
Furthermore, it should load quickly, as well as be mobile-friendly. Since more than 70% of all users browse the Internet with mobile devices, you will lose a large piece of your target audience if your site isn’t mobile-friendly.
SEO Tactics 2022 Summary
In short, good SEO is all about listening and responding to your audience’s needs. That’s because if you can meet their needs with high-quality, engaging, valuable content, you are much more likely to rank higher on Google and generate traffic from additional “engines” like social media platforms and internet forums.
However, good SEO requires more than just good content. You must also provide your visitors with a good user experience that makes them want to visit and stay on your site!