A few months ago, I was looking for a contractor. I did a search on Google, found a few results and contacted them. Then I posted a question Facebook to ask if any of my friends have any experience with a local contractor.
I got a few results from there as well. I compared the two, measured reviews and selected a contractor.
The point is that both Search and Social made a play for my business, both were needed and both were used to select who got my ~$15,000 dollar project.
At the end one has to think about Search and Social as the same thing, as the same tool, and as the same device to put marketing effort into.
Yooter InterActive is designed specifically to help companies move forward with their marketing efforts to gain a foothold into companies to attract more business.