We believe that Reading, Pa is an undeserved market. The fact is Census data, the poverty rate of 41.3 percent put Reading, Pa as the poorest city in the United States.
Part of the problem is that Reading does not “export” enough products and services compared to what it “imports”. Part of the solution would be an effective SEO campaign, where businesses in the area could help attract businesses that are not only in the local market and bring money into the area.
The most valid cost effective strategy would be to invest into a strong SEO campaign to market to areas outside the local market.
First that invest in SEO tend to do much better overall than ones that do not. It’s not just the “feel good part” of ranking well. It’s the fact that you are opening your market to a much wider region. Meaning you are reaching potential customers that typically you would not reach without a robust SEO campaign.
Give us a call at Yooter InterActive. We are nearby and would love to meet you!