What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of improving your site’s visibility in the search engines such as Google, Yahoo, and Bing, through the natural or organic results. The more your website shows in the search results, the more clicks you are likely to have to your website. Ranking organically provides the advantage of not having to pay every time somebody clicks your link, which is what happens when you use a pay-per-click campaign.
How does SEO work?
SEO consists of several on-page and off-page factors that determine your website’s ranking. On-page factors include elements such as; meta tags, title tags, internal link structures, proper website structure, and site speed.
Off-page factors include elements such as; Google My Business, local listings management, social media accounts, influencer marketing, brand mentions, and link building. Link building is exactly what it sounds like, building links back to your website, which is by far the most difficult, time consuming, and arguably the most important aspect of SEO. Link building is often why people fail to achieve the rankings they desire, because they simply do not have a solid strategy in place.
Google and search engines use all of these factors, among others, to help determine where to rank your website.
Why Choose Yooter for SEO?
It seems this day and age that everybody who reads a blog about online marketing feels they are an expert at SEO and online marketing. However, they are never able to gather the same results we can. The fact is, while they are reading their blogs on how to make their website rank higher, Yooter has years of experience and have evolved over time with the search engines. Everything we know, we know from experience, not from reading some blog.
It is not uncommon for other SEO companies to outsource work to Yooter, especially link building, and is a testament that our internal network of website owners is far stronger than anything they could of accomplished on their own. Mostly because our experts have been doing search engine optimization for over decade now, in which time we have developed strong relationships with website owners, bloggers, forum owners as well as directory owners or moderators.
More and more companies are outsourcing their SEO and social media marketing, as they discover they can get a team of experts for a fraction of the cost it takes to hire a single employee.
We have proved ourselves time and time again by getting our clients results that exceed expectations.