Typically companies hire Yooter to perform ad agency reviews to examine how well their current advertising agency has performed. Here are a few areas we review:
- Overall Digital Marketing
- Local SEO
- SEO Audits
- Social Media
- PPC
- Execution
- Analytics Review
- Campaign Reporting
We understand the need for full service agencies to have control over the entire campaign, but we are hired to review them. Otherwise without a third party, discussions can break down to finger pointing rather than finding a solution. Our goal is to find reveal better solutions and help both parties!
We offer valid discussion points that you can bring up to your agency. For little cost you have an expert review your agencies work. We don’t develop websites, we just make sure they do what they are supposed to do. Such as rank well in Google, or have increased lead generation, or increased sales.
Ad Agency Reviews Process
Each time we are contracted to perform ad agency reviews, most clients expect a 10 page hard hitting document that is typically delivered unbranded that can be forwarded to the agency as if it was written internally.
These reports serve as talking points with your agency. It’s not meant to give the advertising agency a headache, these are designed to increase the productivity of both the agency and the client. During a meeting, a report in hand like that tends to force into the open some practices that warrant a valid debate.
Here are a few examples of items we’ve uncovered during our reviews.
Traffic was going down
Reason? The agency was targeting the wrong keywords. They kept using industry insider language when all their clients were using the common terms.
PPC spend skyrocketed
Reason? Organic traffic plummeted and the agency was trying to cover it with additional PPC spend. The reason for the plummet was a manual action in Google. We actually had to fix this for the agency.
Leads are down 10%
Reason? The agency decided to reorganize the website, burying the contact form deeper in the menu.
Normally the majority of advertising agencies grew into SEO rather than being founded in it. So for most cases they are reliable, however for large sites, or challenging keywords they are somewhat out of their league. This allows for us to expertly cover the client and ensure that the agency is living up to their promises.