Perfect Six has a great article regarding Marketing and Advertising in Allentown PA. There is some common sense points that typically are not even thought of when advertising.
“ if you sell baseball, your first course of action could be as simple as sponsoring a local Little League team. Selling running shoes? Sponsor a 5k walk or offer coupons. Get to know your ideal customer and think about how and where they spend their time. ”
Simple ideas like this do not cost much money, but they do ingrain your brand with the target market.
Little League players eventually become coaches and buyers. Having your store as the sponsor of a 5k puts your store in front of all the runners, runners buy shoes.
The point of the article is to use common sense, and in many cases common sense isn’t exactly the business owner. The problem that plagues many CEO’s and Marketing Officers is that they are in their business, rather than in the minds of their customers.
Perfect Six is the blog to read for marketing in Allentown and Lehigh Valley.