Being a moderator on forums and outlets such as Threadwatch and Search Guild, I spend alot of my time looking at ‘what’s new’ , ‘what’s changing’ and pretty much what the new trends on SEO (search engine optimization) are out there.
A slap in the face will almost always get you more links and proper information.
The Term Link Bait get’s under my skin… because generally speaking (not always but generally) it’s another word for Slander someone to get backlinks.
Andy published a ‘how to’ guide for link baiting. But I tend to disagree for some extent, it’s not that his content is wrong, but it just doesn’t give the ummph that slandering a industry known figure would do.
One thread nails a industry wide public figure, the other shows some dramatic trends in our industry, but yet it has only 10% the replies.. and the backlinks of the industry figure slam.
In essance you start slamming someone and look what you get… tons of backlinks… I am by no means saying that is why that thread was posted (the slamming one) it’s just that is how human nature works sometimes.. dirt is wonderful in terms of link bait.
Aaron Wall said it the best (I used 4 examples that I liked from his thread)
96. Emulate the RIAA. When in doubt, file a lawsuit against a 12-year-old girl. (Failing that, obtain bad press by any means necessary.)
97. Steal content published by well known names. Strip out any attribution. Aggregate many popular channels and just wait for them to start talking about you.
In short the problem with with link bait is that it’s turning the internet into a tabloid rather than a real source of information. Link bait is all about the headlines… the more slander on an individual the better.
Happy Slandering, may that get you many links.