You would think that SEO is SEO. To an extent you are right. Political SEO should not be any different that SEO for your business. The problem is it is not.
Only in very limited cases is reaction time done in minutes, or hours for Business SEO. You see market forces, you develop products or services to match those market forces, and then you work to rank for those new terms of the products and services that you offer to get a return on your investment. That’s business SEO.
For Political SEO there’s a hard time frame, a solid date. There really are no long term clients for SEO in Politics because campaigns are over after the election. That date is literally election day, but that’s not the worst part.
In Political SEO candidates turn nasty, they make “partial truths” or outright lies about your campaign and you individually. From the second these people make that speech on TV, people start searching for that term, and they do search within minutes of hearing it. Right from their phone, right in the audience and right from their recliner at home. Did you really vote to allow fracking next door to the city water supply? Did you really vote to allow to have high power lines run over my kids middle school playground? Did you really vote to raise my taxes 28 times in the past year?
Political SEO is more about having the right information at the right time, ranking well in Google.
Politicians and their team need to be able to respond within minutes, and rank within minutes from the moment the opposition voices a lie. So when the voters search for that term they find the truth rather than the opponents statement portrayed as fact.
So when your voters are Googling your name with the word “Fracking” 15 minutes after they heard it on TV, Youtube or Facebook, Reddit or the Drudge Report that you allowed a Fracking operation next door to the water supply it doesn’t show only the statement that the opposition made, it shows your response that the Fracking operation is 45 minutes away in another county.
Technically you could also use your newfound SEO ability to not just retort, but also launch campaigns as well. If your candidate was doing something he was trying to hide, in this case you could launch a campaign with the truth and make sure that message was heard by voters well before he could respond.
Political SEO is a powerful tool, and over the past few years Google has been able to index and rank well content within minutes. If correctly SEO’ed with the right team this allows you to use this platform to achieve one of the most powerful ways to communicate with your voters.
Yooter InterActive is a leading political SEO team with extensive experience with politicians, Fortune 500 firms and works well with leading advertising agencies.