Google dishes out Christmas Penguin Update
Since 2003 Google has not rolled out an update. It was an unofficial promise they have kept for more than a decade, until today.
Google has dispensed a new Penguin update right in the middle of the holiday season. They company has not confirmed this as of yet, but the results speak for themselves. The Search engine results pages are changing in multiple categories. This, when confirmed, will mark the end of the Google promise not to destroy company rankings for the holidays. Actually even if Google does not confirm the results themselves already did.
Enjoy the new reality.