For those who are new to Google Analytics, “bounce rate” might sound like a confusing concept. In short, your bounce rate is the percentage of people who land on your website and then leave without viewing any other pages. A high bounce rate can be indicative of a number of problems, including poor website design,…
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often confused because they both aim to improve a website’s visibility online. However, they are two distinct marketing strategies with different approaches. Here’s a look at the key differences between SEO and SEM: SEO Is Focused On Organic Results SEO is focused on organic, or…
Are you thinking about including SEO in your 2022 marketing budget? You should! Why? Because your competitors are doing it and doing it well. It’s projected that digital advertising spending will increase to $389 billion in 2022. And even though digital is the primary marketing channel for many businesses, the question of an online marketing budget…
Don’t make the mistake of letting an inexperienced blogger or webmaster tell you that search engine optimization (SEO) is dead. SEO still matters, A LOT. However, it has certainly evolved from the early years of the Internet. Here are 3 SEO tactics that will help boost your website’s organic search engine rankings and traffic in…
While most bloggers are generally passionate about writing, they can sometimes be less passionate about following good search engine optimization (SEO) techniques. Unfortunately, that means your blog’s content might not get discovered by search engines and, more importantly, your target audience! Here are some SEO basics for bloggers to help your blog get discovered by…
One of the most important but often neglected aspects of content marketing is mapping search intent to your content. Your content can be better than the competition’s in every way, yet still, fail to rank for a keyword if Google thinks it doesn’t fit the intent behind the search query. It’s important to understand what…
If you run your own small business, you have to wear a lot of hats. These include manager, accountant, administrator, and, all too frequently, SEO specialist. Search engine optimization requires special knowledge and skills, and if you don’t have the relevant training and experience, you may feel completely lost. However, if you follow these easy…