Yooter Interactive

Interactive Marketing Agency

SEO Basics

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Benefits of Video SEO Marketing For Your Business

Do you aim to boost your search engine rankings and get to page one of Google? Incorporating video SEO into your online marketing strategy may do the trick. But how exactly does video SEO marketing work, and how can it take your content to the first page? Read on to discover more about this online marketing strategy.

How Video SEO Works

In a nutshell, video SEO is a process that aims to make your videos rank highly and ultimately get them to appear on the first page of search engine results. From building quality video content to creating relevant video metadata, this process requires expertise and hard work. Video SEO is undoubtedly challenging, and it’s crucial to apply only the best practices to accomplish your online marketing goals.

Video SEO Keywords

Video SEO typically involves performing keyword analysis before sending your video content to search engines. Experts embed relevant keywords and add tags to your videos to ensure that the videos immediately show up when people search for your keywords. Tags and metadata greatly help to allow web crawlers to discover your videos. Web crawlers are programs that automatically scour the web to provide up-to-date data to search engines, helping these search engines to deliver the latest web content to users. Moreover, it’s essential to create a video sitemap, which features a gallery of all the videos a website hosts and lets search engines know that it contains a large video collection. Video SEO marketing also involves promoting your video content on various content-sharing sites, such as Facebook, and video-hosting sites, such as YouTube and Vimeo.

Video SEO
Video SEO

How Does Video SEO Benefit Your Business?

Video SEO can help broaden your reach, draw in more customers, and improve customer engagement. Just imagine being a shopper looking for useful, catchy information that will help you make an informed decision. Would you rather waste half an hour skimming through blocks of text? Or would you prefer to spend only a few minutes watching informative videos that give you concise, spot-on information on the product or service you’re looking for? Naturally, you’d want to watch conveniently helpful videos, and so do your customers.

Organic SEO Practices

When you apply the best organic practices, you’ll likely achieve high search engine placement. Using proven video SEO methods, you can increase conversion rates and gain an edge over competitors. Your target audience will see your videos on the front page of search results, allowing them to find their way to your website and your business easily. This means more visitors, better leads, higher sales, and ultimately a high ROI. And when you create an original, well-thought-out, and properly optimized video, you may be able to create valuable content with a great chance of going viral.

SEO Visibility

Enhancing the visibility of your video content helps strengthen your position in the market and generate more business. You can build a solid online foundation over time and cement your brand’s credibility and reputation. Just keep in mind to follow Google’s stringent requirements and focus on your customers’ needs instead of resorting to hazardous black hat techniques.

Choosing the Right Video SEO Marketing Team

If you’re hands-on when it comes to handling your internet marketing strategies, it’s a good idea to take the time to learn the process of video SEO. You may also choose to hire experienced video SEO experts with proven past results to do the job efficiently the first time around. When looking for the right provider, make sure to select a company with years of relevant experience. Your chosen company should have successfully handled numerous video SEO campaigns and delivered exceptional results. It’s important to choose talented video SEO specialists who will work hand in hand to get your website listed high in the search engine results. Knowing that every dollar counts, they must ensure that your investment will give you the results you deserve. With the right video SEO marketing team, you’ll get personalized services that cater to your particular business needs and build a strong online presence that will drive your business to grow.

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The Importance of Search Intent For SEO

One of the most important but often neglected aspects of content marketing is mapping search intent to your content. Your content can be better than the competition’s in every way, yet still, fail to rank for a keyword if Google thinks it doesn’t fit the intent behind the search query.

It’s important to understand what search intent is and how to analyze it properly. Doing so will improve your ability to rank for desired keywords and improve your content by giving visitors what they expect and want.

Search Intent
Search Intent

What Is Search Intent?

People often use simple terms to search for complex things, and a particular keyword could have multiple meanings. Google needs to determine what it will show using a combination of whatever context it can read from the provided keywords, current search trends, and probability.

Search intent is how Google tells the difference between Apple Inc. and a search for the fruit. It uses a system called RankBrain, powered by artificial intelligence, to understand the meaning behind search queries. This doesn’t always work as expected for complicated or overly ambiguous search terms.

Why Is It Important?

Any good search engine optimization (SEO) plan looks at the search volume of keywords in the initial planning stage to indicate what topics are worth covering. Just looking at worthwhile keywords isn’t a surefire way to guarantee success, though. You need to understand what Google thinks the keyword means if you want to rank for it.

You can find a good example of ambiguous intent in the search term ‘best office software.’ This term could refer to many kinds of software that benefit work in an office environment, including applications that can improve productivity, management, communication, and filing. However, the top-ranking results on Google mainly target Microsoft Office, the various options for Microsoft’s suite of programs.

You can also see another kind of searcher intent inherent in the example above. The use of the keyword ‘best’ suggests that the user searches for comparisons, reviews, and similar information. Many of the top-ranking pages for the search term provide comparisons of various office suites or explain how their own solution compares to Microsoft Office.

Failing to understand search intent isn’t always damaging to your SEO because not all keywords are ambiguous. In some cases, it can outright prevent you from ranking for a keyword at all, however.

In other cases, you may find that you rank for keywords, but your content doesn’t match what the visitor expects or wants. This kind of visitor is unlikely to convert and may leave quickly. Disregarding search intent leads to ineffective content marketing because your pages suffer from high bounce rates and low engagement.

How to Analyze Search Intent

You can improve your SEO and content marketing efforts if you make search intent analysis a part of your topic and keyword research. Luckily, it doesn’t add much extra time or work because you can accomplish it with a simple Google search.

After you’ve narrowed down the keywords, you’d like to use based on search volume and competition analysis, perform a Google search for each term and look at the highest-ranking results. The search intent revealed in the top results shows you exactly what Google thinks should be ranking for an ambiguous search term. Your content needs to target this intent to be successful.

Matching your content strategy to search intent can improve your rankings and also help boost engagement and other important metrics that Google uses to assess the quality of your pages. It makes your website more successful in search engines. It increases the value of each visitor you bring in by giving them the exact experience they’re looking for so that they’re more likely to consider your business for their needs.

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7 Easy Ways to Improve Your Company’s SEO

If you run your own small business, you have to wear a lot of hats. These include manager, accountant, administrator, and, all too frequently, SEO specialist. Search engine optimization requires special knowledge and skills, and if you don’t have the relevant training and experience, you may feel completely lost. However, if you follow these easy tips, you can significantly improve your business pages’ SEO, improve their ranking and visibility, and drive sales.

Improve Your Company's SEO
Improve Your Company’s SEO

Create Content Around Keywords

Although keywords are not as important to search engine ranking as they used to be, they are still important. The first thing you need to do is write a list of 5 to 10 topics that you think are important to your business. Then, under each topic, make another list of important words and phrases that have to do with that topic. Try entering some of these words and phrases into the Google search engine. Scroll to the bottom of the search results page, where you’ll see some related search terms that Google suggests. Consider adding some of these to your lists. There are also a variety of online SEO tools that can help you come up with keyword ideas.

Keywords Used In Questions

You should have a good percentage of these keyword phrases written in the form of a question, such as “how do I find parts for a Dodge Charger” or how to statements like “how to find parts for a Dodge Charger.” These kinds of phrases are used in most Internet searches, so they stand a good chance of leading online searchers directly to your page.

Once you have a list of keywords sorted into different topics, you will have a good idea of dividing up the topics on your company’s website. Each topic should be its own page on the site, with content written around 3 to 4 of the best keyword phrases. (It can use more keywords if there is a lot of written content on the page.) The important thing is that the content has to flow naturally, with the keyword phrases naturally occurring. If the phrases are forced in or repeated too often, your site’s rank will suffer for it. Less is more here. Try to make the content as useful and helpful as possible, increasing search rank.

Optimize Your Images

Images are usually a good idea for any business site, but they could slow your pages’ loading, which can hurt your ranking if they are not properly optimized. Look at your pages’ HTML code, and see how much space is given to each image in pixels. Then open a copy of the image you used in that space in Photoshop or a similar image editor. Check that it has the same dimensions in pixels. You see, your image will be automatically resized to fit into the available space if it is too large, but doing that does nothing to improve image resolution. The extra data in large image files is completely wasted, as is the extra time it takes to download it. If your images are too large, resize them in the image editor to exactly fit the display size on the web page.

Each image should have alt text. This text should be a short description of the image and its relation to the content on the page. It should not repeat any content that is already on the page.

You can also choose images so that you can use keywords as image titles. This allows you to fit more keywords onto your page in a natural way.

Use Header Tags

It would be best if you always broke up any text on your web pages with header tags. They make it easier for readers to understand your content and find the information they are looking for. This will help improve your search rank.

Add Outbound Links

Most search engines determine rank in part on the value of your web page’s content. While every search engine company keeps its algorithms a secret, it is known that outbound links help when properly used. Use them whenever you cite any data or facts to back up your claim. This will make your website look more authoritative, which will improve its rank.

Make Contact Information Easy to Find

Many people who come to a website are looking for contact information for one reason or another. If this information is absent or difficult to find, your SEO could suffer. Put it, or a link to it, in a prominent location such as the home page.

Write a Good Meta Description

You need to write a good description of each page in the meta tag in the source code for that page. The description should include keywords relevant to the content of the page and describe the page’s contents well. Each one should be 160 characters or less. The meta description of each page should be unique.

Use Latent Semantic Indexing

Latent semantic indexing, or LSI, is a part of how search engines determine the quality of information on a page. You see, they do not just search for the words typed into the search engine. They search for synonyms for those words as well. After all, in natural writing, people tend to use different synonyms instead of the same term repeated repeatedly. So when you write your content, sometimes use synonyms for your keywords–for example, “budget phone” in addition to “affordable phone.”

The Takeaway

You don’t have to be an SEO expert to improve your company’s SEO. Just follow these simple steps, and you should see your business pages rise in the search engine rankings.

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SEO 101 for Bloggers

While most bloggers are generally passionate about writing, they can sometimes be less passionate about following good search engine optimization (SEO) techniques. Unfortunately, that means your blog’s content might not get discovered by search engines and, more importantly, your target audience! Here are some basic SEO tips to help your blog get indexed by Google and discovered by your audience.

SEO 101 for Bloggers
SEO 101 for Bloggers

Use a Reputable Blogging Platform

When it comes to blogging, not all platforms are created equal. In fact, some poorly designed blogging sites provide a bad user experience – which can hurt your blog’s SEO. Furthermore, using a platform with a lower domain authority (under 70) will make it harder for your content to get discovered by search engines. Therefore, you should use a good blogging site with high domain authority, like Blogger, WordPress, or even Medium. Publishing your content on one of those platforms can help it get discovered and indexed much faster by Google and other search engines. Plus, these platforms are well-built and offer a good user experience.

Conduct Good Keyword Research

Many bloggers make the critical mistake of ignoring keyword research. However, without knowing the best keywords to use in your content, your blog posts end up being less SEO-friendly. Once again, that can make it harder for your content to get discovered by search engines and your audience. Therefore, if you will take the time to write a good blog post, you should first take the time to conduct good keyword research. Both Google and WordStream offer free keyword research tools that allow you to analyze the popularity of prospective keywords. Please take advantage of them! Finding the right keywords will improve your blog’s SEO and search engine rankings.

Create Good Content with Your Target Audience in Mind

You can’t expect your target audience to read your blog if you don’t create content with them in mind. Furthermore, search engines like Google won’t send visitors to your blog if you don’t create content with your audience in mind! Therefore, your number one focus as a blogger should always be your audience. By creating high-quality, engaging content that provides them with valuable information relevant to their needs, you will make your blog more SEO-friendly. Furthermore, by publishing great content, you will increase the likelihood that other sites will link to your content, giving your blog even more SEO juice.

Build Internal Links Between Relevant Posts

A lot of bloggers overlook the SEO value of building internal links. By including links to your other posts – when they are relevant – you help search engines and visitors discover more of your content.

Don’t Forget to Optimize Your Title Tags

Lastly, your title tags are just as important as the content in your blog posts. Failing to make them SEO-friendly means that your content could get ignored by search engines. Therefore, include your most important keyword(s) in your title tag. Again, good keyword research is crucial. Furthermore, your title tags should be around 60 characters in length.

In short, it’s possible to be an exceptional blogger without any visitors and followers if you fail to employ good SEO tactics when blogging. You can help your content get discovered and indexed faster by search engines by publishing your blog on a reputable blogging platform. Furthermore, you can make your content more SEO-friendly by conducting good keyword research and writing with your audience in mind. Make sure that you link to your other relevant blog posts and optimize all of your title tags for good SEO.