Weather and SEO

In some eCommerce quarters weather dramatically affects sales.     If you are selling a warm weather product such as lawn chairs ,  then of course having 3 feet of snow outside is going to negatively effect your sales. Many typically successful corners of the internet completely fail during bad weather. I highly doubt FourSquare is getting…

SEO in Allentown PA

The Allentown , PA area offers some unique challenges for SEO and Social Media.   Yooter InterActive is the oldest SEO firm that was started in the Lehigh Valley,  it’s CEO Roger Wehbe has been a professional SEO since 1994.  Though now we are located in the northern part of the Lehigh Valley (near Hamburg /…

What SEO means in 2015

What SEO means in 2015. I personally have been doing SEO work since 1994.  In the mid 1990’s the largest search engines were Altavista,  Lycos,  Hotbot, Webcrawler.  Google didn’t exist and Yahoo was just a directory. As you might have noticed, things have changed since then.    When Yahoo partnered with a small company called Google…

Spain : We messed up

The Spanish Newspapers Publishers’ Association (AEDE) is upset because a law they backed actually passed.     They never expected Google’s response of just leaving the country instead of working with publishers,  Google simply exited the country. Leading to a steep decline in traffic for Spanish based news websites. The media lobbying group was pivotal in getting a…

Google exits Russia

Google Closes Russian offices because of Putin’s blogging and web crackdown Google is shutting down its Russian engineering offices and relocate 50 employees,   Putin has passed a law that states that all bloggers must register with the Russian Government and any data stored on Russians,  meaning their gmail account, calendar, search history and everything else…

Bethlehem SEO

Doing location based SEO is easier than ever.   In fact for the most part Google strives to provide location based results.  We used Bethlehem, PA as an example in this article. Google especially likes when you are searching from a mobile device equipped location services. Years ago,  when you searched for something on your desktop…