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Google’s Zombie Traffic

Google recently has been sending tons of garbage traffic to company sites. They claim it’s not them, however the evidence is clearly mounting that Google IS doing this.

We’re not exactly sure why, but the traffic they send NEVER converts, always clicks around in a awkward pattern.. then vanishes. Everyone else that we receive traffic from does convert at a normal rate and clicks in a more logical pattern.

Some Signs that you are getting Google Zombie Traffic (no specific order).

They reach one page from another, though no hyperlink exists between the two.
The traffic never converts, not just low conversion, literally zero conversion.
Traffic looks like a spike initially until you notice the conversion rate is zero.

Come clean Google, why are you sending Zombie Traffic? Our sites are in English.. it comes in via spikes and it’s annoying to say the least, messes up conversion tracking and ROI.

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Google changed everything in the past six months.

A few months ago everyone was talking about Phantom, then Panda and all the other search modifications Google does to themselves (RankBrain, Penguin, Etc).

However recently we’ve been seeing more and more rapid fire succession of changes, Some of them are rather huge. For example we’re seeing Google Push AMP, while pushing mobile, while pushing responsive, even without a simple way to explain why we need 2 different mobile sites. Sure AMP is less featured but faster, but is it worth the headache of running 2 mobile sites. Google based initiates have moved forward much faster recently. Some to Organic Search, others to PPC, and yet others to new formats.

The point I am trying to make is the company is taking bigger and faster modifications then they ever did in the past, and I don’t believe it’s just on search. Other initiatives such as self driving cars and drone delivery are all working on multiple fronts. The company is practically a research organization with a side business of search. Google is one of the top patent producers in the world.

We live in interesting times, but I’m telling you know, you’re going to see more of Google in the future than you do already and I don’t see Apple or Microsoft stopping them.

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Pottsville Lawn Mowing and Lawn Care: Crestview Enterprises

We know 99% of the content on this site is related to SEO, however I wanted to point out sometimes small local companies do not get the media they deserve. One of these firms is Crestview Enterprises in Pottsville Pa. They service from Reading and Berks County to Allentown and the Lehigh Valley.

They have personally taken care of my property, from snow shoving and removal to lawn care and lawn mowing. They are reliable, show up on time and overall are really good people. I wouldn’t work with anyone else.

We have tried others only to see the lawn grow inches before they show up again to mow it but not in this case, here we are seeing a level of reliability that often is not found in the industry.

I personally vouch for Crestview Enterprises. They will show up as promised and do the job above and beyond expectations.

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Google’s RankBrain – Explained for puny humans

Let’s face it, there is a bunch of information out there regarding RankBrain a machine learning (Artificial Intelligence) part of Google’s ranking system and it’s confusing. Here is the most simple explanation. One Suitable for a client to understand.

If Google has not seen that specific search before. Rankbrain goes though as much information as it can to try to figure out your intent for that search then give you those results.

That could mean your previous search history, what others searched recently, trending searches and a few (actually many) other factors. It then gives you what it feels you were looking for.

It continues to learn from you and everyone else. Overtime it will get smarter as it learns.

That’s it.

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Real Time Penguin appears to have rolled out in Google

There are reports coming out of Europe that the SERPS are changing wildly.

We in the United States are waking up to some wild changes for some of our clients, and minor if any changes for others.

We have not seen wild changes in Google’s rankings in quite some time. Over the past few years Google has rolled out slowly any modifications to how it ranks websites. However today it appears that they just pushed out something considerable and this was not rolled out, this was pushed out.

It appears at first glance to be Real-time Penguin. Search Engine News reported earlier this month that all the disavow links will be filtered out in real time.

This most likely means that all those disavows that people have been submitting to webmaster tools are now implemented at the same time. Causing chaos in the SERPS for the next few days.

This is wild, but most likely will settle down in a few days.

It’s fantastic opportunity to see how the results change so quickly. We have not seen these types of fluctuations since the mid 2000’s.

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SEO and how to applies to Branding

This is a question that many CMO’s think about. If you were to hear it from many traditional advertising firms you’d think that SEO is somewhere along the lines of an afterthought. If you were to hear it from a PPC firm, you would think that SEO is a bunch of tricks that can’t ensure a steady ROI as it constantly is moving up and down. However, if you were to hear it from an SEO firm, the warcry is that SEO has the ability to deliver the highest ROI of all forms of marketing. All these are true and not true at the same time. All the views are valid. But the one that never sticks out, yet is the most positive about it is that SEO is a valid branding strategy.

In all honesty there is no such thing as a digital campaign without including and prioritizing SEO as one of the keystones. SEO is a branding strategy. When someone searches for X and sees your brand, then they search for a variation on X and still sees your brand the client is being exposed to a “self inflicted” branding campaign. As far as the end user knows Google is “suggesting” your site as valid for that search query.

If the potential client is exposed to your brand in several searches, eventually the potential client remembers that your brand is associated with that search. You’ve launched a rudimentary branding campaign with only SEO as the tool.

Many marketing managers don’t think about this, but Wikipedia was nearly fully branded by SEO. Without SEO Wikipedia would never have achieved the same level of traffic and reliance as it has today.

So when someone says “SEO isn’t branding” ask them how it’s not branding every time someone searches for the generic version of your product, and your name appears.