Why do political operatives hire SEO firms? The reason is simple. Political Elections require super fast turn around between attack ads and responses. They require 24/7 vigilance over what is being said about the candidate and a way to respond within minutes within Google’s results. If a competitor launches an attack ad saying “Joe approved…
Political SEO is a short term, but high pressure discipline within the general SEO industry. The problem is that SEO typically is a long term project, however Political SEO is short term, high pressure “must respond to my competitors attack ad tonight in Google rankings”. The campaigns generally end on or very near after election…
We work hard to comply with Google Guidelines. Though typically that means you don’t shoot up in the rankings overnight, it also means you don’t crash the next day. Our methods have always earned respect in the industry. Even from Google itself. It’s not everyday that Google gives a nod on Twitter to an SEO…
We all know the difficulties in Political SEO. The short timeframe, the need for 24/7 rapid response from content to ranking in Google for anything plastered on DrudgeReport, Digg, Reddit or any other political outlet that casts your client in a negative light. The work is hard, harder in many cases than traditional work with…
As you are well aware we are slowly entering into political season, Political SEO and Political Social Media are become more and more of a piece of fundraising, campaigns and ultimately voters. Social Media has a tendency to spread news, both true and false faster than anything we have seen before. Now a story could…
You would think that SEO is SEO. To an extent you are right. Political SEO should not be any different that SEO for your business. The problem is it is not. Only in very limited cases is reaction time done in minutes, or hours for Business SEO. You see market forces, you develop products or…
When elections become heated, ranking or not ranking for a term might be enough to sway a vote. For tight races this means winning or losing an election. Political SEO is now one of the cornerstones of a valid political campaign. It’s as important as TV ads, Print, Signs and other types of advertising. It’s…
The last thing a politician needs is to rank poorly, or worse, rank well for terms they don’t want to rank for. We have done extensive work for some of the biggest names in Politics. Typically it’s through their advertising agency that subcontracts the Political SEO to Yooter. Though we do accept accounts directly though…
For some reason, The feds targeted Google leaving their competitor, Apple unscathed by the anti-trust investigation. Even though Apple controls a sizable market and Android is mostly opensource. Google’s Android mobile software is the world’s most popular. In the U.S. it accounted for 59% of the market while Apple’s iPhone software had 38%, according to…
Often companies try to measure ROI for SEO for good reason. Because it’s often stated that the ROI on SEO is potentially higher than any forms of marketing online and offline. But proving it is sometimes difficult without proper tracking. For PPC / SEM it’s easier (not easy, just easier), just measure what you spent…
Often larger firms want to float an RFP out to select vendors for the SEO of their firm. This isn’t as easy as it sounds. Mostly because each SEO firm has their own strengths and weaknesses. We felt that it would be helpful to put out a template, along with some of the proper questions…
A Kickstarter has been launched (official kickstarter page) to avoid misbehaved children in restaurants. The idea was to find ideal restaurants for business meetings and dates that do not have misbehaved children. The vision is that you use the webapp to make sure that the place you select does not have misbehaved children. It’s not…
Well it happens, many times we get calls from potential clients saying that their former SEO company destroyed their website. This is a quick checklist in order to take control of the situation. 1 – first thing is first, make sure that your client fully understands the situation they are in. That you will try…
Sometimes it’s not the SEO. Sometimes it’s the business model. Several times over the past 20 years I had to turn down a client. They wanted to sign, I just didn’t want them to. A few years ago a potential client approached me with a new venture his company was going to launch. The parent…
Many people don’t think about this, but all seasons are not the same. Historically over the past 20 years, overall internet traffic tends to dip during the warm summer months, and then tends to increase over the colder months. Though this trend has seen a decrease over the past few years (blame your kids Xbox…
Allentown, PA is our niche SEO market. We know the terrain and the competitive landscape. We have interacted with the business environment and business owners since 2006, assisting numerous Allentown, PA companies with their SEO efforts. The Lehigh Valley including, Allentown, Bethlehem and Easton continues to grow at a fantastic rate. With easy access to…