Europe threatens Google

BRUSSELS, Belgium – European publishers warned Tuesday that they cannot keep allowing Internet search engines such as Google Inc. to make money from their content. “The new models of Google and others reverse the traditional permission-based copyright model of content trading that we have built up over the years,” said Francisco Pinto Balsemao, the head…

Forget the Superbowl – I want to spend my ad dollars on Google

It’s an intresting read. It appears that more and more major firms are allocating resources to Search Engine Optimization and Search Engine Marketing rather than TV… even the Superbowl is feeling the effects of this. Overall network ad sales are flat, as major advertisers continue to shift their marketing spending away from TV. Nontraditional advertising,…

.htaccess for SEO

I got a few requests on how to use the 301 redirect for the .htaccess file in order to do it search optimization friendly. the below code , put into a .htaccess file in the root directory in an apache system would redirect a NON-WWW to WWW domain. RewriteEngine On RewriteCond %{HTTP_HOST} ^yourdomain.com RewriteRule (.*)…

Google Analytics

Google Analytics has been installed on one of our clients as a test to see if it affects rankings. Though we cannot tell you the exact client, we can tell you that the client is a fortune 100 firm with nearly 1 million pages indexed in Google currently. In 3 months we will publish our…