One of the most important but often neglected aspects of content marketing is mapping search intent to your content. Your content can be better than the competition's in every way, yet still, fail to rank for a keyword if Google thinks it doesn't fit the intent behind the search … [Read more...] about The Importance of Search Intent For SEO
If you run your own small business, you have to wear a lot of hats. These include manager, accountant, administrator, and, all too frequently, SEO specialist. Search engine optimization requires special knowledge and skills, and if you don't have the relevant training and … [Read more...] about 7 Easy Ways to Improve Your Company’s SEO
If you are like other business owners, you are likely looking for a way to enhance your sales, taking your results to the next level. The good news is that you can use search engine optimization (SEO) to get more traffic than ever before, and your marketing campaign will improve … [Read more...] about Want to Grow Your Business? It’s Time to Use SEO!
Google recently has been sending tons of garbage traffic to company sites. They claim it's not them, however the evidence is clearly mounting that Google IS doing this. We're not exactly sure why, but the traffic they send NEVER converts, always clicks around in a awkward … [Read more...] about Google’s Zombie Traffic
A few months ago everyone was talking about Phantom, then Panda and all the other search modifications Google does to themselves (RankBrain, Penguin, Etc). However recently we've been seeing more and more rapid fire succession of changes, Some of them are rather huge. For … [Read more...] about Google changed everything in the past six months.
Let's face it, there is a bunch of information out there regarding RankBrain a machine learning (Artificial Intelligence) part of Google's ranking system and it's confusing. Here is the most simple explanation. One Suitable for a client to understand. If Google has not seen … [Read more...] about Google’s RankBrain – Explained for puny humans