Honestly Google is gunning to be the end destination, not just the referrer of information. Searching “Men at Work, Overkill”, This is the result page.
Right to the Youtube video (owned by Google) of course displaying results like this mean that your Men at work fan page most likely won’t get any traffic.
It doesn’t end there though, let’s try looking at lyrics.
Notice something, did I have to click on to a website, or did the result just show up directly on the results page?
The more you read into this the more you start to realize that the more Google goes in this direction, the less likely it will be for your website to achieve traffic organically from the search engine. Let’s check the weather, For sure weather.com or some weather agency will show up right?
Wrong… there I am again, never leaving Google’s results page.
This is starting to display more than just a pattern. We have tallied at least 60 differing types of normally high trafficked keywords that as of just a few years ago would lead to the authority site, now that authority site is Google.Com
Well let’s figure out what a turtle is, I’m sure some authority website will give me some decent information regarding a turtle.
Oh nevermind clearly that authority site is again, Google.com.
Personally I don’t like this direction.