A common question we receive from social media experts around the world is a question about the best times to post content on social media platforms. In this article we will present our findings for when is the best time to post on the social media platform, Instagram.
For this analytical study we are using Google Analytics and statistics from the Instagram platform to justify our findings and data. We were able to compare websites from varying industries and Instagram profiles that generated more than 2 million impressions during a given time period.
The Best Time To Post On Instagram
We have found that the most engagement on the Instagram platform occurs during the middle of the week, Monday, Tuesday, and Wednesday between the hours of 10AM and 2PM. Furthermore, there is a spike of engagement and actions performed during the weekend daily hours.