A common question we receive from social media experts around the world is a question about the best times to post content on social media platforms. In this article we will present our findings for when is the best time to post on the social media platform, Instagram.
For this analytical study we are using Google Analytics and statistics from the Instagram platform to justify our findings and data. We were able to compare websites from varying industries and Instagram profiles that generated more than 2 million impressions during a given time period.
The Best Time To Post On Instagram
We have found that the most engagement on the Instagram platform occurs during the middle of the week, Monday, Tuesday, and Wednesday between the hours of 10AM and 2PM. Furthermore, there is a spike of engagement and actions performed during the weekend daily hours.
One of the most important considerations regarding social media is time. Do you have time to commit to posting and monitoring? When it comes to social media, a consistent posting schedule is necessary. This will show your audience and consumers you are in tune with your marketing efforts and are open to communicating and engaging with them. However, a social media schedule does not have to be daunting! Aim for posting at least once a week or a set number of posts per month to get into the social media habit. If time is still an issue, an outside agency (like Fresh Creative) can help with your social media efforts.