Over the course of the last six months and due to the Covid-19 pandemic, the importance of your online business assets have taken a front row seat. Digital marketing is becoming more competitive each day as businesses now rely heavily on their digital presence to survive. Below are 5 key digital marketing activities that will help your online business thrive during the Covid-19 pandemic and upcoming months of uncertainty.
Revamp Your Website
Now is the time. Chose a website design company that is versed in organic SEO to revamp your website. Make sure that agency believes in the power of search engine optimization and responsive web design. Include great imagery, fine-tune your existing content, and create a great user experience for your audience.
Review or Setup Google Analytics
Visitor trends and behaviors that occur on your website will be critical information to ensure you are reaching your intended audience. This is especially important when marketing budgets are restricted or limited. If you do not have Google Analytics setup or installed, ask your web agency if they can help install the tracking code. It only takes a few moments to accomplish. Yooter can also help with this task.
Build A Customer Profile
You’ve never done this, but the fast growing companies in America do! Who is the ideal customer for your business? Do you know? This is critical information that is necessary to save you substantial amounts of money! Build your customer profile! This information can be provided to your agency, or used for Google Ads and Facebook campaigns. Did you know there are 98 data-points that can be used to target your audience through Facebook? Consider the following when building your customer profiles:
- Geographic and locations
- Interest based
- Behavior based
- Custom audience
- Look alike audiences
- Conduct a survey of existing customers
- Connect Facebook interests to a profession
- Re-marketing ALWAYS needs to be part of digital
Focus on SEO and Organic Traffic
Search engine traffic is your website’s most valuable traffic source. That last statement is paramount. Search engine optimization is allowing businesses not only to survive, but thrive during this pandemic. Consider hiring an SEO agency or engage the idea of an ad agency review to measure the performance of your agency. The cost of PPC management and budgets have surged due to the competition and desperation of survival. Organic search campaigns will generate the most ROI for your business, allowing you to forecast your growth without surging budgets.
Remove Unnecessary Digital Subscriptions
Remove and review all digital marketing subscriptions. This can include services such as that unused MailChimp account you’ve been paying for months, but only sent 1 newsletter. Review all of your agency contracts to make sure all services are being utilized to their maximum potential. If this seems challenging or you have time constraints, consider an ad agency review.