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Yooter InterActive Marketing -- ServicesSearch Engine OptimizationSearch Engine Optimization is a hard business. Years ago it used to be as simple as adjusting your meta tags, keyword density and you got decent traffic. Times have changed, as it stands now what counts the most is really who links to you and how they link to you. Yooter InterActive works with relevent sites to get you the proper links to your site. In fact other highly ranked SEO firms actually outsource this to Yooter. Mostly because our experts have been doing search engine optimization for over decade now and during those past years we have developed strong relationships with website owners, bloggers, forum owners as well as directory owners or moderators. The fact that other SEO firms oursource to Yooter is a testament that our internal network of website owners is far stronger than anything they could of accomplished on their own. The neat thing about it is that it's not really all Search engine optimization. Relevant links mean relevant ads on a site that potential customers will be visiting. The SEO rankings are just a side affect of getting proper links on relevant sites. Including Video Search , Blog Search , News Search , and all other search engine related services in regards to marketing online. Search Engine rankings today mean far more than Meta Tags (Though they still count to a point.) To see just how far Search Engine Optimization has grown, take a look at our services, keep in mind that each one of these are fully geared towards Search Engine Optimization. This area has several sub-sections that are interesting: Social Media Campaign Management:There are many sites out there that could help generate traffic and awareness of your products. Digg, YouTube, MySpace are all what would be considered 'social media sites' or 'Web 2.0' sites in essence it's a mixture of good content and link baiting to get your firm noticed on these sites. Online Viral Campaign Management:Ever find a website that you just had to send to a few of your friends? Now you know where and who might of started it. Content Management Systems:One of the major problems we encounter when we are trying to optimize a website is that it's designed without SEO in mind. All our Internet Marketing Solutions are based on Opensource platforms, this means that there are no licensing fees appended to the product and your developer is free to make any changes to the CMS system. You can be confident in the fact that the CMS system designed by Yooter InterActive has SEO in mind from the start, rather than an after thought. We have more information regarding our CMS systems here. Link Bait:These are the types of campaigns that most don't even know that Yooter InterActive, LLC is behind them. Generally they are somewhat controversial and tends to start online debates. It's when all this buzz happens around a blog post, website or even forum post. These types of campaigns tend to grow in size from just a few key placed posts on various news sites. The concept behind these ultimately opens a new market for a product or service and increases the link popularity of the client. We love these campaigns because out of all the types of marketing we provide, these tend to do well on many fronts, from the search engine optimization area all the way down to the general branding. Standard Search Engine OptimizationGoogle, Yahoo and MSN Guideline compliance - We go through your site and make sure it's up to par with the Google, Yahoo and MSN guidelines. Google and Yahoo Sitemaps - Both these are useful for SEO purposes, More so with Google's sitemap because it does issue you with far more information via reporting than Yahoo's 'submit and pray' method. MSN as of today does not yet use a sitemap reporting or submission system, we expect this to change over the course of time. The Google Sitemap looks somewhat like an RSS feed, The Yahoo sitemap is literally a text file with a list of all your websites URLs. This could be called 1990's era submissions on steroids. Site Structure Fixes - The Search Engines have trouble reading urls such as http://www.example.com/&ID=333&kkdddsoeIE=4 as compared to http://www.example.com/example.html. Internal Linking - There is a Reason that NASA normally ranks on page one of Google for the keyword 'home' and it's because of it's internal linking External Linking - There is a reason that Adobe is #1 for 'click here'. Metas and Title Tags - Often overlooked and still counts! Content Content and Content - Content is still king, as long as it's in text. Monitoring - The search engines are moving at the speed of light, the reason we are paid is to keep on top of this ever changing industry. Blog Search - We also can work to get your company blog the right promotion and is placed in front of your target market using Google, Yahoo and MSN blog search (As well as Blog specific Search Engines). Video Search - We can also use our experience to get your commercials , videos and shows on Google , Yahoo and MSN Video Search as well as other Video Related Search Engines. News Search - We love Google, Yahoo and MSN News. In fact we love it the most when we get our clients press releases on Google, Yahoo and MSN News. Search Engine MarketingWe can manage your SEM (Search Engine Marketing) Pay per click PPC) account for the best-targeted traffic for the least amount of dollars expended. Search Engine Marketing is a full-time position and requires someone full time in-house to effectively manage your account, or you could outsource this directly to Yooter and save the time and money lost on attempting to master something that is not your company's core business. Online Crisis Management:When we receive the call for this, generally things have already gone wrong. Bloggers are having a field day on your company's site. Forums are running amuck with negative statements and outrageous accusations about your firm. To make matters worse this negative press is being indexed right and left by search engines and ranking on first page of search engines under your company name. Yooter InterActive and SEO has developed a 3-prong method to counter this. The majority of our clients hire Yooter to fix these problems; we generally can replace this negative press with positive press and statements using our powerful unmatched online marketing capabilities and proprietary technology. Online Political Management:We are experts in ranking you in your market for your political campaign. Our clients have found that many research them online before casting their vote. Make sure that YOUR MESSAGE is heard when they are typing your name into the search engines rather than your adversaries view of your message. We currently support several local and national officials in the background. In fact we have successfuly replaced several negative unfounded blog stories about an official with the truth of the matter using our network of political news sites and bloggers. In fact we are credited by several politicans due to the positive press that was ranked highly on the search engines, it wasn't magic though, it was hard work. InterActive Web Development Assistance with SEO flavor:Yooter’s InterActive Development Services are unique in the fact that all sites developed by Yooter are SEO enabled for the 10% that you can actually control. We shy away from flash and other adverse types of design work and concentrate on text and minimal graphics. Though the search engines claim they can spider flash and other types of languages we have found that they do not rank well. We are well versed in those languages should you desire to use them. If you wish to see our flash demo please visit our Flash Demo. We just feel that it's not the best SEO way to go about things. We will work with your Marketing or Development team to make a site Search Engine Friendly. We should compliment rather than replace your current Marketing agency or Internal Marketing Staff. SEO and Usability Consulting:Yooter InterActive can fly to your location if needed. Provide you with a full report on exactly what is going wrong with your current rankings. Believe it or not, there is a direct correlation between sites built for SEO and how well people respond to your site. Internal Site Search Consulting:If people visit your site, but cannot find the information they need, the sale will not be made, most won’t even bother sending an e-mail. We can use the power of search to help your clients. Depending on your in-house funds and skills, we can provide you with open source or paid search services that will allow your visitors to find what they need.
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