Why is Google violating their own Guidelines?
I am going to preface this article with an excerpt from their own Guidelines:
Some examples of scraping include:
Sites that copy and republish content from other sites without adding any original content or value
Sites that copy content from other sites, modify it slightly (for example, by substituting synonyms or using automated techniques), and republish it
Sites that reproduce content feeds from other sites without providing some type of unique organization or benefit to the user
Source : Google Guidelines
Now when someone searches for Lyrics to a song, they will be instantly provided with the results, no need to visit a website that publishes those lyrics. This has been a growing trend and a growing problem for many website owners as Google continues to simply publish the results rather than refer them to a website. Now many types of search queries lead directly to the answer than the authority site. Weather for example is just displayed, Lyrics, and a host of other searches now lead directly to the results.
In essence if you own a lyrics website, you’re most likely going to have a bad day, also if you are a weather company or if you are under the umbrella of any of these targeted searches.
The issue now is when will this stop, if ever. Taking this route instantly means that these lyrics sites, which last week were getting healthy traffic now are getting hardly anything. The value of a lyrics website most likely was cut by 80% , if not more , overnight.
The targeting of anything that can be delivered via text or images with a short 1-6 word search most likely is in the warpath of Google’s “new” policy of denying businesses income that deliver these types of content. (Weather, Lyrics, Some Shopping Searches, any most searches that start off with “What is a”. Hence the problem with what Google told us to do. Literally “publish the best content you can” in essence they took that content, and hosted it on their own site.
Because of course Google is the authority on every single business, they have the right to publish copyrighted scrapped content from other sites and publish it directly on the search engine results page, and after publishing the answer they then provide a link (in some cases) but since the user already has the answer, what’s the point of clicking through?
It’s not right.