Wall Street Journal : InterActive Firms are the only real ‘green advertising agencies’
• Green backlash: Corporate America latched onto environmental marketing last year, as big companies spent millions of ad dollars promoting their products and services as eco-friendly. Some people in the ad business are predicting a backlash this year from consumers who question whether companies are living up to their promises. “Marketers will be more intensely scrutinized for their green efforts — those that don’t hold up will be called out via blogs and elsewhere online, ultimately leading to consumer skepticism,” said Greg Stern, chief executive of the ad firm Butler, Shine, Stern & Partners.
Source : Wall Street Journal
Funny thing, since we have developed and held a total Green Marketing Plan since 2007