Tag Archives: Yooter

Welcome Lehigh University!

We just wanted to give a heartfelt welcome to Lehigh University as a new Yooter InterActive partner!

Search Marketing Booming during Recession

Search Marketing has been booming during this recession according to adweek.

Many of the more innovative firms that have focused on SEO, SMO and SEM have been growing in leaps and bounds. We view this report as vindication of our initial thoughts when Yooter was formed that the future of advertising and marketing is here.

Media Bistro : Yooter 'they're making a profit' during a recession

Yooter Got some Media Bistro Press

But is there a way to effect positive change for addies? Companies like Converseon, Yooter, Connors and more are doing just that by focusing search marketing and social media outreach. And they’re making a profit. It’s no surprise then that the bigger shops that have lagged in these areas…aren’t. Addies, if you want to find work, stay online and make sure you bark up the right tree. The fruit’s easier to get from a 3 foot tree than a Grey SF.
Full Story

Thanks Media Bistro :)

Half Day Friday

About a month ago Yooter InterActive launched a half day Friday program… and we are proud to announce that it has gone rather successfully. Every other Friday our employees are given off for 1/2 the day to do whatever they want, Golfing, Fishing, Shopping or whatever they choose. The employees are paid as if it was a full day (how’s that for cool).

We choose every other Friday afternoon off since generally speaking Friday afternoons are the slowest of the normal business week.. and also because it gives our people an extended weekend. They earned it.. as one of the top rated Social Media firms around our people deserve it.

We figured Hawaiian shirt Friday wasn’t going to cut it.. spend it with their family instead :)

Amanda Yoder : Search Engine Marketing specialist

Yooter InterActive is enhancing their search engine marketing offerings, and Amanda Yoder is going to take the lead in successfully creating SEM as one of Yooter’s core specialties.

Historically, Yooter has focused on organic Search Engine Optimization and social media, but when our clients asked for more intense search engine marketing we were here to meet their needs. Amanda’s initial focus at Yooter was search engine optimization, where she successfully achieved great results for her clients. With her transition into the SEM side, she comes from a background that includes not just search engine marketing, but an extensive background in search engine optimization. Her experience and knowledge on these two services is from an agency that has the realization of both, something that is painfully lacking in today’s online marketing industry.

Amanda is excited to take the lead in our search engine marketing department, and is committed to fulfill all of our clients PPC needs.

gas prices + recession = bad advertising days ahead

Generally speaking when the prices of gas hit the roof with people saying it will reach 12-15 dollars a gallon is the exact moment when companies need to reconsider their advertising options.

Let’s face it.. there is an economic disruption out there and gas prices like this will force a general recession.

The problem stems from the fact that the average person is looking at 1 paycheck a month going to Exxon leaving him working on 3 paychecks a month total, that includes food (prices skyrocketing), mortgage payments (another disaster), credit card debt (another mess) and finally to purchase products (the very same products that are increasing in cost due to transportation costs to the store and forcing the individual to pay more to fire up his engine to drive to the store in the first place). It’s just a bad situation overall.

So looking at it this way, people over the next few months or longer will be spending MUCH more time at home, based on current trends they are going to be spending that time on their computer.. not watching TV (if you really want to get down to it.. they will be surfing the web, playing games or watching TV on their computer.. IE: Hulu.Com or Veoh.Com).

The presents a huge opportunity for advertising agencies and marketing agencies that specialize on online marketing, but it’s a disaster for traditional firms… in focus the holding company advertising agencies that have virtually neglected online and just recently have started to focus on it… but sorely lacking the infrastructure needed to complete a social media campaign for example.

In short, InterActive marketing firms are set to grow at the expense of holding companies. During a recession is exactly when firms that are innovative tend to shine. In this case, it’s going to be an interesting competition for the next 12 months.

Yooter InterActive welcomes Lehigh Valley Hospital

Yooter InterActive Marketing is proud to announce Lehigh Valley Hospital as a new client!

For the second straight year, Lehigh Valley Hospital and Health Network (LVHHN) is named among the nation’s “100 Best Companies to Work For” by FORTUNE magazine. LVHHN is the only Pennsylvania-based employer recognized for 2008.

It’s great place to work and a great partner! Welcome Lehigh Valley Hospital!