Tag Archives: yahoo

Yahoo! to lay off thousands of employees

The struggling search engine / portal Yahoo!  is now in restructuring mode.    Yahoo has been in the process of laying off thousands of people.   It’s been a terrible past few years for the search engine.

Much of this however can be traced back to the year 2000.  Yahoo! virtually stated that they were going throw themselves under a bus and give Google complete control over search.

12 years later Yahoo is laying off thousands and Google is hiring thousands.

Enjoy the new reality.

 

 

 

 

& and Bing — why your site ranks terrible on Bing and Yahoo

Recently I threw up a post on Tribble Ad Agency regarding a fairly severe problem showing up in Bing and how the problem will be magnified when Yahoo adopts Bing Results.

For URLs that include ampersands (typically used between sets of dynamic attributes), substitute the equivalent escape code & amp ; for the single ampersand character (&) to enable the page to pass HTML validation checks (as in http://www.mysite.com/default.aspx?var=1& amp ;var=2)

Microsoft published the above on the official Bing blog… meaning Microsoft doesn’t accept & by itself in the URL.

The problem stems (as noted on Tribble) with Microsoft’s refusal to accept web standards. They claimed that they are doing it to be compliant, but this is as compliant as IE6.

If you run a dynamically generated site, and see that you are using the & variable in the URL, the chances are that the reason none of your content is being indexed is due to Microsoft refusing to spider content with that url structure.

It’s a bad deal people, Microsoft should comply with web standards… not another round of IE6.

YouTube versus Yahoo… lost causes…

 What does it mean when YouTube pulls ahead of Yahoo! to become the worlds second most used search engine? Does it really mean that visual might just be the way to go?

The 2 sites are quite different from each other. One is a site that has everything you can think of attached to it… Music, Dating, News, Shopping… You name it and it has it. As someone once told me, “jack of all trades… master of nothing”. It’s true. Yahoo is becoming more well known for their secondary attributes then they are for what should have been their greatest achievement… Search Engines. Do a search. You’ll find a lot that MIGHT be relevant to you. The rest is junk. Seriously. Links to do a search for what you’re looking for when you are already doing a search on it… Confused and a little dizzy with that? Me too.

There are a lot of people out there that find that searching through Yahoo’s search engine is exhausting. The options are close to limitless on Yahoo. Searching through the garbage that is there will only cause headaches and the occasional feeling to throw your computer.

The other is a video based site. That’s it. Nothing else. Video. Does that mean that one is outdated? Possibly. Which one though? Seriously sit down and watch YouTube. Push through the grainy screens and the partial video clips and see it for what it really is… a website where Joe Schmo can post his most interesting video of his dog barking while sitting in his underwear and search for the same thing. Aside from some of the hilarity and the occasional OS clips that you can find on YouTube there is really nothing of substance there that can push this site to the next level. UNLESS it upgrades itself. Keeping up with The Jones’ as they say in my neck of the city woods. You have virtually unknown sites that are far superior in content and imaging… like hulu. Why watch 2nd rate video from a cell phone when you can watch full length movies and shows in HD?

Remember though, it’s all about preferences. YouTube is personal. Yahoo! seems informative. That’s not to say that one isn’t the other but depending on what you’re looking for, neither may be a better fit for you.

Not to put down Yahoo!. They have been in business over a decade. For a company to thrive that long in an industry that is ever changing is amazing. However, when you are laying off your staff and constantly reminded of the imperfections with your site and searches, one tends to wonder where this might end for Yahoo.

Why is it that people are searching YouTube over Yahoo? Why the shift? You can basically find anything you want to on both. However, why pass up using Google (which by the way, is the #1 search engine out there AND the ever dominant parent of YouTube) for your search? You’re almost guaranteed to find what you need. It’s better by leaps and bounds over MSN and Yahoo…

Face it… everyone is different. If there is something visually appealing to me, that is the first thing that I will focus on. I am a visual learner. It captures my attention like a moth to a flame. Of course I’m going to share it if it’s worth it. I think “Well, if I liked it, then surely Joe-Bob will too!” and the flame continues to grow. There also seems to be no end to what you can watch on YouTube thanks to the ease of uploading content. Old television shows and new ones. Commercials. Satire. Performances of literary works and even your children’s recitals are easily accessible on YouTube. It’s your new VHS cabinet. What, visually, can’t you find?

So really… are they both worth it? Probably not. They are aging dinosaurs in the changing and upgrading world. I don’t forsee Yahoo improving any time soon. They are at the end of their life and YouTube is just a click away.

Empire Education Group Launches Yahoo Live Stream

Yooter took the initiative in saving 15,000 dollars for a single event for Empire Beauty School, Tribble advertising agency has the story.

We love to save our clients money, especially when it delivers an increased ROI for the client, our solution saved Empire Beauty School time and money, and should deliver the results needed for the client.