Tag Archives: Spam

Google Bowling – If I am going bowling you should be worried.

google-bowling-teamIf I am saying I am going bowling,  you should be worried.

Recently I have seen an uptick in reports of individuals taking advantage of the Penguin and other updates to destabilize the rankings of their competitors.

This is an old school method called Google Bowling.    It’s when you point large amounts of low quality links to a competitor in a fashion that looks like that competitor is the one that purchased those links.   Hence tripping off all sorts of spam filters within Google and penalizing that targeted site.

It’s been done to bury competition in the past,  but only recently it appears to be more effective to the point where in a test environment I was able to bury a website in the rankings using only external links, and trust me.. not many were needed.   Took a whopping 3 minutes to allocate the proper links to bury it.

Scary,  I was able to send that many links to my own test site to cause that error to appear,  and see the targeted site go down in flames.

Next thing I am waiting is to get a call from companies asking me to bury their competitors.  

 A notice showed up on the targets  webmaster tools saying

Google Webmaster Tools notice of detected unnatural links to XXXXXXXXX

Dear site owner or webmaster of XXXXXXXXXXX
We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.
Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.
If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.
If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.
Sincerely,
Google Search Quality Team

 

Walmart turns to Black Hat SEO attacks Ikea

Ikea Room Dividers –  That is just one of the examples that Walmart has turned to the dark side.

walmart
Click To See Walmart’s SEO Spam

Honestly we can’t believe that Walmart has turned to black hat SEO tactics.  A company of that size shouldn’t be doing this type of questionable SEO.  

Stuffing competitors names with a powerful site like walmart.com of course will allow it to rank for those terms.   It’s unethical to say the least.

Google doesn’t have a clear cut SEO policy for competitors names,  however for Adwords it does state this:

If a trademark owner files a complaint with Google about the use of their trademark in AdWords ads, Google will investigate and may enforce certain restrictions on the use of that trademark

So what’s next Walmart,  are you going to start keyword stuffing all online and offline competitors? While you are at it just throw in some white on white text.    Whoever your SEO is should be fired on the spot after reading this article.

It wasn’t “clever” it’s a tried and true practice of over 20 years of Spamdexing.   Something that most ethical companies and SEO’s have abandoned for at least 15 to 20 years, since the days of Altavista being the major search engine.

We are willing to audit your site,    Because we found enough stuff there to keep our team busy for quite some time.    I believe honestly it is in your best interest.    One spam report from Ikea would most likely remove your site from Google for a period of time.   Don’t think it won’t happen.     If you think that’s the case ask BMW what’s it’s like to be banned from Google or ask how it went for JC Penny when they were banned for 3 months.

Seriously Walmart,  We at Yooter are willing to audit your site and help you comply with Google Guidelines.