Tag Archives: seo

Welcome PPL

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We just wanted to welcome PPL (Historically PP&L). We look forward to working with you!

Hedge Fund Advertising

The SEC has just recently lifted the ban on Hedge Fund Advertising. The 80 year old ban has been in place as long as anyone can remember. The Good News? Yooter InterActive actually has some extensive experience in advertising Hedge Funds. For years we have been assisting hedge funds in ranking well in the search and social media space but of course were severely limited in what we can do due to regulations.

With the ban removed, coupled with our experiences we have had with hedge funds we are positioned to be a leader in the field.

We are accepting Hedge Fund Clients now, feel free to contact us regarding your online Hedge Fund advertising plans.

Welcome Jeanine and Todd!

We just wanted to give a welcome to Jeanine and Todd for being the latest additions to the Yooter team! They will be helping out much with sales and account management! Both have extensive Advertising Agency experience and have a deep skillset into Search Engine Optimization!

Social Media and Search Optimization

Sometimes one asks why many SEO firms are good at Social Media? The question is pretty simple. SEO firms were the first social media ad agencies, for good reason.

How else were we to obtain links for our clients?

A few years ago we were faced with a dilemma, how can we increase our clients rankings in Google without violating any guidelines in the process. The idea was the same as always, make good content… but how did we notify the world that the good content is at our client site?

Years ago that was normally done via a press release.. we’d shell out X dollars for a press release service and then cross fingers that the right people found it.

We still do press releases, but if the content is good we make sure it’s released out on Twitter, Facebook, Digg, a short Youtube video to go with it, we blog about it, in essence we push out a full social media campaign to get the world out.

It’s why SEO firms were the first Social Media Marketing Agencies. It’s because it was the only real valid way to attract attention to our client and their content using unpaid media to reduce our client spend and increase their ROI.

Let’s face it, most companies invest very little in high ROI advertising Search Engine Optimization and Social Media, instead choosing to invest in lower ROI branding and traditional campaigns.

A typical national TV campaign would most likely buy 10 years worth of SEO and Social Media, but the overlooked fact never promoted by the advertising agencies (they lack the skill set to make a profit from it) nor the CMO of the company because of the advice from the advertising agency.

“The Gold is over here people, but don’t tell the client.”

Honestly by now many companies should be spending at least 30% of their advertising budget on Social Media and Search Engine Optimization, at least the firms that normally blow their spend on TV, Newspaper, yellow page and Magazine Ads…

That’s my personal opinion as the founder of Yooter InterActive, it’s what I thought the industry would move towards circa 2004 when I started the firm and slowly it’s becoming more and more of the truth..

We almost forgot – Welcome AOL!

We wanted to thank AOL for allowing us to help with some digital marketing issues (mostly SEO) with Popeater, asylum.com , TMZ and others..

Yooter Thanks Zagat for allowing us to help with SEO

We at Yooter InterActive Marketing just wanted to thank Zagat ( http://www.zagat.com ) for allowing us to help with some search engine optimization issues.

Social Media — and what it means to your company

We at Yooter InterActive take pride in the fact that we were one of the first firms in the country to adopt social media as our primary route to online advertising. We have become experts in Twitter, Digg, Facebook and others.

With the record growth of Twitter for example, we have been able to service our clients to extreme levels that other advertising agencies have yet to adopt as a core method of advertising…. but doing well in Twitter is meaningless if not combined with other advertising aspects.

You need a robust blogging platform, you need a robust mobile plan (that includes Twitter), you need a presence on Digg, you need a robust website and you need all these working as a well oiled machine to make it happen.

It’s the online equal to a comprehensive integrated advertising program, and that’s just not one aspect of social media, it’s the whole farm that needs to be thrown at it.

In this recession, social media and SEO will deliver the highest ROI of all marketing forms, if done correctly. Correctly being the keyword.

Search Marketing Booming during Recession

Search Marketing has been booming during this recession according to adweek.

Many of the more innovative firms that have focused on SEO, SMO and SEM have been growing in leaps and bounds. We view this report as vindication of our initial thoughts when Yooter was formed that the future of advertising and marketing is here.

Advertising in a Recession means Digital, SEO, and SMO

During a recession, the first thing to go is advertising. It has been like that since the beginning the industrial age, it will continue to be like that in the future. This is not debatable. Though if you dig hard enough you might find one firm (notably P&G) that increases spending during recessions and even during the great depression.

That doesn’t exactly mean that advertising totally halts, it means that massive ad budgets are slimmed down to a fraction of what they were before.

In the last major recession ad budgets took the normal historical hit, but something has changed since the last major recession. It’s now very possible (and in most cases desirable) to run a robust advertising campaign completely online using SEO, SMO and viral campaigns.

Many advertisers are very pleased to see the lower cost of entry, and generally the much higher ROI.

In plain English, you can do more online with a fraction of the cost.

Let’s face it, print media is a dying industry… with every major newspaper showing declines in circulation and even back in 2005 the papers were resorting to shrinking the size of the paper. Americans overall are driving less due to increased gas prices. So your billboards are not getting the ROI you’re paying for, less people are reading the paper… and everyone is online at the expense of TV … literally and of course… the Yellow Pages are being used as door stops… it’s almost not worth mentioning them anymore as a valid marketing strategy.

People are not getting print media, not getting in their cars to see billboards, and not watching TV.. because they are all online searching, playing games, looking up economic reports, basically “hiding online” until the recession is over.

It almost sounds like a storm… and it is of sorts.. when gas exceeded 4 dollars a gallon, people refused to go out.

The last thing however they will cut out is internet access… they depend on it too much as a communication tool… Meaning that the lowest cost advertising method is also the one to help generate a positive ROI.

Search Engine Optimization, Social Media Optimization and digital overall will be the winners in this recession at the expense of TV, Print and Billboards.

It’s quite possible this recession will speed up the changeover to SEO / SMO and Digital faster than expected… as many larger firms are opting to an online only campaign during the recession… for good reason.. it’s the corporate version of what their clients are doing… “hiding online” during a recession.

What a better place to market to them. It’s the only place you will find them at this time.