Sometimes it’s not the SEO. Sometimes it’s the business model. Several times over the past 20 years I had to turn down a client. They wanted to sign, I just didn’t want them to. A few years ago a potential client approached me with a new venture his company was going to launch. The parent…
Many people don’t think about this, but all seasons are not the same. Historically over the past 20 years, overall internet traffic tends to dip during the warm summer months, and then tends to increase over the colder months. Though this trend has seen a decrease over the past few years (blame your kids Xbox…
Allentown, PA is our niche SEO market. We know the terrain and the competitive landscape. We have interacted with the business environment and business owners since 2006, assisting numerous Allentown, PA companies with their SEO efforts. The Lehigh Valley including, Allentown, Bethlehem and Easton continues to grow at a fantastic rate. With easy access to…
Yooter InterActive is located in Pottsville, PA, and we do service the region, including Scranton. As a leader in online digital marketing who primarily services Fortune 500 firms, we don’t harbor that requirement for local firms in NEPA. We offer reduced rates for firms in our local market. We believe that helping the local market…
Perfect Six has a great article regarding Marketing and Advertising in Allentown PA. There is some common sense points that typically are not even thought of when advertising. “ if you sell baseball, your first course of action could be as simple as sponsoring a local Little League team. Selling running shoes? Sponsor a 5k…
By and large many things change over time. Cars, Computers, and yes SEO but some things stay the same. Abit for differing reasons. Years ago it was suggested to keep page sizes smaller. The reasons were that people were limited on Bandwidth on their dial up accounts in the 1990s. Today the same suggestions exist,…
This has been the gold standard for quite some time. The famed Google Guidelines. However it appears that recently Google has moved a specific line item to another area. Placing Rank Checking software users in the same league with websites that install viruses, Doorway pages, and cloakers. Then to boot threaten action against…
We wanted to welcome Talen Energy. Previously we enjoyed working with PPL Energy Plus, but we are excited to be working with the new company, Talen Energy! Talen Energy is one of the largest independent power producers in the United States. We consider it an honor to be working with them.
From time to time reading on some SEO forum , subreddit or other outlet tends to see someone mention a software package for automated SEO. By and large these things don’t work. SEO and Marketing isn’t something that can really be automated. It takes hard work, large amounts of compelling content and a logical platform…
Many companies claim to do Search Marketing and Search Engine Optimization ( SEO ). The issue that many of these agencies have is that they forget the reason they were hired in the first place. Being #1 for a term doesn’t matter if it’s not making any real progress towards generating business. The way that…
If I am saying I am going bowling, you should be worried. Recently I have seen an uptick in reports of individuals taking advantage of the Penguin and other updates to destabilize the rankings of their competitors. This is an old school method called Google Bowling. It’s when you point large amounts of low quality…
The problem that I am seeing recently is that SEO is defined as the following: “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.” – Wikipedia That maybe true 20…
Years ago we had a client that was a chain of auto repair shops on the West Coast. The copy they used was “We’ll mend your automobile”, and they used this all over their site. Some Advertising Agency thought it was clever, they paid tens of thousands of dollars for that catch phrase. The problem…
Many of our SEO and Social Media clients are Fortune 500 firms. Working with larger companies has some costs and benefits. For example what many mid-size and smaller firms call red tape is typical in larger firms due to the fact that they are working with larger budgets, more people and more money is typically…
We’re big fans of Perfect Six. There are a few Lehigh Valley advertising firms that we follow, but today we’d like to spotlight their post regarding Lehigh Valley SEO. “never ever ever open your store in Reading, PA. It is better to choose the Lehigh Valley, or even Wyomissing for that matter. …. Google robots…
I didn’t even notice, until I got notified by Linkedin, 11 years is a long time. I realized that over the course of those 11 years so much has changed in the Search and Social areas. 11 years ago life was much simpler in terms of ranking clients. There…