Tag Archives: sem

It’s time to redefine SEO

The problem that I am seeing recently is that SEO is defined as the following:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.” – Wikipedia

That maybe true 20 years ago,  but honestly life has changed since that definition was made.  

20 years ago if you wanted to find a contractor,  you’d use a search engine, find what you wanted and contact them.    Today you’d still search Google,  but you also might post on Facebook asking your friends if they know any contractors that can do that project as well.

This wasn’t really that much of an option when the term SEO came out.    The point being that SEO started to become the same loose definition for online marketing.   Clearly the situation has changed.

Search Social Optimization might be a better definition.    Though that does not fully encompass everything,  it does however define it somewhat more robustly, but it’s flawed in the fact that you’re calling PR in the case of Social “Optimization”.    So this is better, but inaccurate.

Online PR might be even better,  because you’re trying to get both Google and others on social media to suggest your site and products.  But online PR is sometimes confused with Reputation management,  which is an entirely differing animal.    That’s when some former customer or former employee puts less than helpful information on the internet about you and your firm. 

Let’s go though some ideas.   Finding the proper word for Modern SEO and Social might be more difficult than you think.   

SEO –  Only referred to organic rankings,  the internet changed in the past 2 decades.

Search Social Optimization–  this is not a terrible definition,  but it still implies optimization for Social,  when it’s actually PR.

Online PR – too often confused with Reputation Management.  The confusion alone makes this definition terrible.

Reputation Management –  This is sometimes called “Crisis Management” ..  it could technically be defined as what SEO and Social is,  but in reality is already is defined as a defensive measure rather than a marketing strategy.    In other words Reputation Management isn’t a marketing campaign,  it’s to defend yourself against someone else’s marketing campaign against you.

The problem is there are hundreds of way to define this, each of them with flaws in the definition.      What are your thoughts,  comment on Linkedin, Twitter or Facebook hashtag #yooter to see what other’s have said.

 

Scranton and Wilkes Barre SEO Services

Scranton and Wilkes Barre SEO Services.

Yooter Interactive believes that Scranton and Wilkes Barre are within our local market,  based in Pottsville, PA the distance allows for weekly meetings to impliment strategy, coding and other issues to help benefit your overall rankings and ROI.

We are centerally located between Allentown, Reading, Harrisburg , Hazleton, Scranton and Wilkes Barre.   We have extensive experience in the local market and have a many of our clients based in the area.  If you are looking for SEO services in your local market.  Please contact Yooter InterActive Marketing

We will assist you with all your SEO / SEM and Social Media needs.

 

Marketing Search Social Advertising in Cuba

Google CubaAs of today,   many of the laws are in the process of being changed in regards to Cuba.   Though the information isn’t completely out yet,  it appears products are now allowed (or soon will be allowed) to be imported and exported.   In other words a market of 11.5 million people just opened up 90 miles from the United States.

We wanted to stress that we are in a position to help your company move into the Cuban market.   We can assist you in ranking well in the Cuban market.   For example,  Google Cuba follows the same rules as all of the other Google properties.    So do most of the other social media sites that have a presence in Cuba.

Again much of this is subjected to the laws which currently are being modified in regards to what can legally be done.    However technically there are no issues in regards to advertising in Cuba (technically meaning in the term of ranking for terms in Google Cuba),  the exact same way any other Google owned property would be SEO’ed.    The legality however is up to Washington and how the final laws are drawn up.

If you are looking to Advertise in Cuba,  Contact Us and we can at least guide you though the technical information you would need to run a robust SEO campaign that will reach the Cuban Market.

 

Hedge Fund Advertising

The SEC has just recently lifted the ban on Hedge Fund Advertising. The 80 year old ban has been in place as long as anyone can remember. The Good News? Yooter InterActive actually has some extensive experience in advertising Hedge Funds. For years we have been assisting hedge funds in ranking well in the search and social media space but of course were severely limited in what we can do due to regulations.

With the ban removed, coupled with our experiences we have had with hedge funds we are positioned to be a leader in the field.

We are accepting Hedge Fund Clients now, feel free to contact us regarding your online Hedge Fund advertising plans.

Search Marketing Booming during Recession

Search Marketing has been booming during this recession according to adweek.

Many of the more innovative firms that have focused on SEO, SMO and SEM have been growing in leaps and bounds. We view this report as vindication of our initial thoughts when Yooter was formed that the future of advertising and marketing is here.

Amanda Yoder : Search Engine Marketing specialist

Yooter InterActive is enhancing their search engine marketing offerings, and Amanda Yoder is going to take the lead in successfully creating SEM as one of Yooter’s core specialties.

Historically, Yooter has focused on organic Search Engine Optimization and social media, but when our clients asked for more intense search engine marketing we were here to meet their needs. Amanda’s initial focus at Yooter was search engine optimization, where she successfully achieved great results for her clients. With her transition into the SEM side, she comes from a background that includes not just search engine marketing, but an extensive background in search engine optimization. Her experience and knowledge on these two services is from an agency that has the realization of both, something that is painfully lacking in today’s online marketing industry.

Amanda is excited to take the lead in our search engine marketing department, and is committed to fulfill all of our clients PPC needs.