Tag Archives: search

11 years as CEO of Yooter InterActive

I didn’t even notice,  until I got notified by Linkedin,   11 years is a long time.      I realized that over the course of those 11 years so much has changed in the Search and Social areas.    

11 years ago life was much simpler in terms of ranking clients.   There   were less factors,  less competition,  and less overall importance to Search and Social compared to today.

At the time when I founded Yooter InterActive Marketing,  people asked “do people really make a living doing that” and “who pays for marketing like that?”.

Times have changed,  and they have changed so much that sometimes it’s mind boggling to step back and see actually what has changed.

Things went from turning on your computer and after a few minute boot time, then double clicking the browser, navigating to Google.Com then searching for “how to make Pizza a home” to asking your phone verbally “hey Google,  where is the nearest pizza place” and instantly getting results.

Just as technology progressed,  so did people.   People don’t search now like they did back in the early 2000’s and late 1990’s.   Search queries are now more mobile oriented,  more “right now” and more by default location driven.      Today people are just as inclined to put a quick post on Facebook “where is the best pizza shop in Pottsville, Pa?”   and get a response within minutes.   Meaning social media is such a bigger part now than it was in 2004 ,  especially for business.

So with the mix of increased technology and increased human awareness in our searches.  The types of information we ask for and how we ask for it.  Jobs like promoting for clients becomes more and more challenging.    I love challenges,  but once in a while you do get the mind boggling thought “Technology races faster than you  think”.  

Like this post,  part of it was written on a desktop, the other part was verbally transcribed on my iPhone.   In 2004,  this would have been a dream,  today it’s a normal day.   In cases like this Technology progressed so fast that by the time you believe you fully understood  X ,  Y has replaced it.    This is both a blessing and a curse.  
AI (Artificial Intelligence) is becoming more and more relevant in our modern lives.    Today the stock market was closed due to a computer glitch.   But the majority of trades on the market are not done by humans,  a computer program makes or  breaks banks, individual savings,  and everything else.  All based on AI.Another AI modifies your search results in Google.    When you search in Google,  the search giant remembers what you were searching for and factors them into your next search.  In other words in learns from your searches and customizes them for you, and only you.This makes an SEO job difficult sometimes because being #1 sometimes means your #1 for you alone,  the rest of the world sees you somewhere between #1 and #14 depending on their search pattern which Google’s Artificial Intelligence  (or commonly called Algorithm) determined is the best for you.The other criticism is that with positive reinforcement,  you keep getting more and more of what you were searching for, that line of political thought,  for example and are never exposed to any other viewpoint. There have been times when I have searched for a candidate, and another individual searched for the same candidate and the articles and information displayed were very different.   His was tilted highly towards with negative information about this candidate,  mine showed mostly positive.Even his drop down was filled with negative qualifiers compared to mine.Technology has segregated us to an extent,  you now get only the news and the articles you want,  you’ll also more likely not to get any news or articles you don’t want.It’s fascinating, scary and hopeful all at the same time.   We live in interesting times.

Best Regards,
Roger Wehbepresident@yooter.com

SSA | Search Social Agency | Is The New SEO

(SSA) Search Social Agency

Much has changed over the past 20 years,  SEO used to the be the default standard for online marketing.  However now with social media, we have been seeing more and more people ask their facebook friends what would be the “Best Japanese restaurant in Allentown, Pa” rather than going to Google.

We’re not saying that Facebook replaced Google, because it didn’t.  What we are saying however is that Social and Search are equally important in modern Online Marketing.

People now are looking for a SSA not an SEO.   It’s growing by leaps and bounds.

With mobile, social and search you find that more and more people are looking at differing ways to obtain information than just a simple Google search of 5 years ago.

It’s a brave new world.

 

 

 

What’s in, what’s out.

Though we seldom update Yooter with status updates, there are some thing worth mentioning regarding new trends in the industry. First Google went hyperlocal over the past few years, you can blame your iPhone and your Android for that. The intergated GPS system made the search for pizza move from whomever had the most backlinks for the term pizza, to the pizza shop around the corner.. even if it’s a nearly blank page with the word “pizza” on it.. as long as it’s listed in Google Maps.

Another change is the way people search the internet. For example 10 years ago it was a desktop and keyboard. Now it’s voice talking to Siri or Google on your mobile. This is a profound change in how we interact with the internet.

The search changed, literally even the type of query changed. It went from a Google search for “weather” which had weather.com (or something similar) as #1 and you clicked though to the site, entered your zip and got the weather.

Now talking into the Google App or Siri for “what’s the weather tonight” and it spits out 72 degrees and clear.

It’s not just the Weather however, it’s everything. To be fair, it’s more helpful for the end user, but every single small business pretty much just got taken out on a national level (though you will rank on a hyper local level).

The region a small business could rank for now encompasses roughly the same distance you could stand on your rooftop and see. Hopefully you’re in a big town.

There’s now services out there that rent out tiny locations just to fool Google Maps. So a small company could have a “physical location” in another metro. For some online only small businesses it’s not for greed, it’s just to survive as their hyper local market won’t support selling alpaca socks or tree wraps.

Enjoy the new reality.