Tag Archives: search marketing

Allentown PA SEO

Allentown PA is our best SEO market.   Mostly because we know the terrain,  the landscape of the competition and overall the business environment of the area.

The Lehigh Valley as a whole,  Allentown, Bethlehem and Easton have been growing at a fantastic rate over the past few years.    Everything from professional hockey,  basement teams and now the discussion of train service to Philadelphia has made the area the place to be.

With easy access to New York and other major metro markets the area has become a destination rather than a bedroom community for New York.

The Lehigh Valley is the fastest growing and third most populous region in the state of Pennsylvania on trajectory to overtake Pittsburgh in population and political weight.   With some estimates that it has already overtaken it.

The Lehigh Valley currently has a population of just under a 1,000,000 whereas Pittsburgh has only 305,000 though the argument is that the Lehigh Valley is composed of 3 cities in close proximity when the surrounding regions around Pittsburgh are factored in,  Pittsburgh’s regional population is 2,355,968.

In other words,  the Lehigh Valley is becoming more prominent as time goes on.  Making it attractive for high growth industries and a way to establish a business with growth potential just with sheer job and population growth surrounding it.

The point of this article is to show how the area has grown,  and as SEO typically has the highest ROI of all forms of marketing. Businesses should explore SEO and Social media as a valid form of marketing their business in the Valley.

Scranton SEO

Yooter InterActive is located in Pottsville, PA and we do service the region,  including Scranton.     As a leader in online digital marketing who primarily services Fortune 500 firms,  we however don’t harbor that requirement for local firms located in NEPA.

We offer reduced rates for firms in our local market.   It’s our belief that helping the local market helps our local economy.

Since Search Engine Optimization tends to yield the highest ROI of all forms of marketing and it global in nature,  the concept is that it allows companies in this region to “export” products and services to outside the region.   Hence increasing the balance of trade in favor of the area.

If you are located in Scranton, PA and are in need of SEO services with a world class Search Marketing firm,  contact Yooter InterActive Marketing.

 

 

 

SEO results by device

Ever notice that when you search for something on your phone vs searching for the same thing on your desktop yield differing results?  Why does this happen?  Why am I on page 1 on my iPhone, but page 12 on my desktop?

Well there are multiple factors going on lets factor out the most common.

1 – Your Search History on both devices.   You most likely want to clear your cache, logout, clear your cache again on both devices.   Because your search history influences the results you see.

2 – Location services modify the results as well,  your Smartphone pushes out your exact GPS location to Google, and Google then displays the local pizza shops at your location.   However on your desktop these location services are not as accurate.   Meaning that your desktop is reporting  you are located in center city Allentown, Pa while your smart phone is stating the more accurate location that you are on I-78 West near Macungie, Pa.   So the pizza shops you are getting on your desktop are not the same that your Smartphone is.

3 – Mobile friendliness counts.   A website that doesn’t have a responsive design tends to get penalized in Google, whereas a website that renders properly on a smartphone tends to get a boost in the rankings.

4 – The type of search matters.  Some searches spawn news results whereas others spawn images,  and others spawn related information such as wikipedia results displayed directly on the results page.    Some of these features do not display on some devices due to screen size.

Now thinking about each of these factors (there are actually many more) , applied directly  to each single result in aggregate mean that the results can be wildly different even though you are physically at the exact same location doing the exact same search.

SEO used to be easy.

 

What SEO means in 2015

What SEO means in 2015.

I personally have been doing SEO work since 1994.  In the mid 1990’s the largest search engines were Altavista,  Lycos,  Hotbot, Webcrawler.  Google didn’t exist and Yahoo was just a directory.

As you might have noticed, things have changed since then.    When Yahoo partnered with a small company called Google in 2000 to serve it’s search results,  it pushed a small startup from a garage to the 13th largest website at the time of the contract break with Yahoo in the early 2000’s.

The entire digital landscape changed from that point in 2000.  With Google serving both their own and Yahoo’s results people started flocking to Google.Com rather than Yahoo’s ad littered search results.   This placed Google in front of everyone and the rest was history.

Fast forward to the mid 2000’s.   At this point Google used to change their rankings via a huge push to the servers.    This typically was called a “Google Dance”  it was when every single time you searched for something the results changed.   Not all the machines updated at the same time and not every time you searched you reached the same machine.   It meant that during those updates you had no idea what your ranking was.   Geolocation was at it’s infancy and typically was not a huge part of their results.   

Fast forward to today.   Today roughly 40-50% of searches take place on a GPS enabled mobile device.   Location is important based on where you are searching as well as context and search history are factored into what the search engines are serving now . 

There are now services that “rent out office space”  or more accurately “rent out 1/2 a desk” in major metro markets so that small firms have a physical location in that metro and the arrangement allows them to rank in those physical locations by giving them the “legal right” to list their location in that market.   Tactics like this typically have a very short life span.    I wouldn’t count on an entire business model on something like that.  

Today the true key to SEO is the same it has been in the past 20 years.    It’s content.  

You write something good on your blog,  people will find it, link to it, spread it on their blogs, forums , social media and life becomes decent.  

Backlinks count,  but with all the updates recently unnatural backlinks cause more harm than good.   The best way to obtain backlinks is to earn them.   Not pay for them.

With all the recent hacks out there,  security is paying a greater and greater role,  with mobile devices most likely will be taking the lion share of searches soon it makes sense to invest in an mobile responsive design.

So here is the list of trends of 2015

1 –  The chances are going to greater that the person visiting your site will be on an small screened GPS enabled Android or iOS device than on a desktop machine.  If your website cannot display properly on a mobile device,  Google most likely will punish you in the rankings.

2 –  The chances are going to be greater that the person visiting your site will be physically closer to you.

3 –  The chances are greater that this device will not run flash (This has been the case for years,  but we still stumble on these kinds of sites!)

4 – The chances are that he or she will be landing on an article you just wrote as compared to a legacy page you wrote 8 months ago.

5 – The chances are that your still going to be cleaning up the mess you made for yourself 4 years ago when you bought all those terrible low quality backlinks.

6 – The chances are you’ll start to notice some non-phone mobile devices visiting your website.   They will be running a version of Android or iOS (mostly android) but they won’t be exactly a phone or a tablet.   Depending on the nature of your website,  they might just be reading (outloud) your article via the often cited as dead RSS feed to speak from a Smartwatch ,  Google Glass or other wearable.   You’re not going to see this much in the beginning of the year, but you might see it more often in a year from now.  We’re talking less than 1% of traffic total.

7 –  It is going to continue to be more difficult to get new visitors,  but easier to get repeat visitors due to the search history and click though rates being factored in.  Google typically assumes that if you went to a website and stayed there for more than a few minutes that it should continue to show you that site.   So your visitors will keep seeing your results up there.

8 – Social media will continue to grow as a factor of any marketing mix.  Though eventually these social media sites will start taking the same approach as Google has,  and simply give you the answer rather than sending people off to your site.   Trust me,  Social media like Facebook and Pinterest are at best a Frenemy.

9 – Related to 6,  more and more things are going to be connected.   5 years ago how many people streamed their TV and Movies vs today?   There’s a smart TV in everyone’s home now.   If it’s not “smart” by default it’s made smart with Chromecast,  Apple TV or Roku player.    Now people are setting their house up with NEST and their home security is online,  house cameras streaming all over the place.  The Fridge is steaming Pandora and your phone just alerted you that the oven is done cooking the turkey.   While the kids are watching Cartoons on Hulu Plus via a Roku player and you are updating Facebook via voice to text using Siri .   Remember,  you’re trying to get this same person to visit your website while this is all going on. This is going to be an interesting year.   Mostly because the progression of connected devices that can visit your site or at least read your content will increase dramatically over the next 12 months.    

 

Search Marketing Booming during Recession

Search Marketing has been booming during this recession according to adweek.

Many of the more innovative firms that have focused on SEO, SMO and SEM have been growing in leaps and bounds. We view this report as vindication of our initial thoughts when Yooter was formed that the future of advertising and marketing is here.