Tag Archives: search engine optimization

Social Media and Search Optimization

Sometimes one asks why many SEO firms are good at Social Media? The question is pretty simple. SEO firms were the first social media ad agencies, for good reason.

How else were we to obtain links for our clients?

A few years ago we were faced with a dilemma, how can we increase our clients rankings in Google without violating any guidelines in the process. The idea was the same as always, make good content… but how did we notify the world that the good content is at our client site?

Years ago that was normally done via a press release.. we’d shell out X dollars for a press release service and then cross fingers that the right people found it.

We still do press releases, but if the content is good we make sure it’s released out on Twitter, Facebook, Digg, a short Youtube video to go with it, we blog about it, in essence we push out a full social media campaign to get the world out.

It’s why SEO firms were the first Social Media Marketing Agencies. It’s because it was the only real valid way to attract attention to our client and their content using unpaid media to reduce our client spend and increase their ROI.

Let’s face it, most companies invest very little in high ROI advertising Search Engine Optimization and Social Media, instead choosing to invest in lower ROI branding and traditional campaigns.

A typical national TV campaign would most likely buy 10 years worth of SEO and Social Media, but the overlooked fact never promoted by the advertising agencies (they lack the skill set to make a profit from it) nor the CMO of the company because of the advice from the advertising agency.

“The Gold is over here people, but don’t tell the client.”

Honestly by now many companies should be spending at least 30% of their advertising budget on Social Media and Search Engine Optimization, at least the firms that normally blow their spend on TV, Newspaper, yellow page and Magazine Ads…

That’s my personal opinion as the founder of Yooter InterActive, it’s what I thought the industry would move towards circa 2004 when I started the firm and slowly it’s becoming more and more of the truth..

We're trademarking search social marketing agency

Clearly, we need to come up with a better term for our industry. “Search social marketing agency” makes the most sense. We really hate it when advertising agencies push out all flash sites and call themselves “digital agencies”. We really dislike it when they refer a website with no unique titles as “cutting edge” … and it makes us sick to our stomach when a “digital” ad agency pushes out a website that doesn’t use alt tags…. and not due to the SEO issue, but because ALT tags are designed for visually disabled individuals to understand the images.

No SEO firm worth it’s weight doesn’t do social media, how else are we going to generate valid links to our clients?

search social marketing agency — That’s our new trademark… and no.. we’re not kidding as clearly no one else uses that term… it’s ours now.

search social marketing agency

Financial Crisis – What you can do about it for advertising

Before you read on, we want to point out that this article cost us nothing other than time. We didn’t put a single half million dollar ad in a print media magazine, nor did we place a massive spend on TV. Using a mixture of putting proper content along with related keywords have provided an outlet for you to see exactly how this works.

You are reading this, you visited our site, you heard our pitch and learned of a social media advertising agency and the benefits of social media optimization and search engine optimization and we paid nothing for you to see it. Now for the article:

We all are painfully aware of what is happening around us. Banks have virtually halted lending to businesses and individuals.

This is a disaster of epic proportions for many companies. This credit crunch is forcing many changes within the workplace to extreme levels.

Companies are not getting simple things such as bridge loans to cover payroll between when work is done, client is invoiced and the check comes in. On a larger scale many companies are not getting the millions they need to retool their factories, and perhaps on the biggest scale, we have entire countries not lending to other countries.

You cannot have a modern economy without banks. Period.

When the .com crash occurred in late 2000 though 2002, the disaster wrecked havoc within the technology industry, along with the terror attacks brought along a very bad day for many of us.

That was a very difficult time….. however… this is much worse financially speaking.

No doubt that many in the Advertising and marketing world are facing some extreme choices. Do we advertise or not? Is there a chance we can gain market share if we push now when our competitor is cutting back?

The answer honestly depends on how you market and advertise.

For a Time Magazine Color Spread ad, you are looking at $511,680 … literally over 1/2 a million dollars, for a single ad.

The definition of cutting back according to Time would be to move from the color spread ad to a color page ad, running at $ 255,840 .. over a quarter million dollars.

A fairly massive Social Media campaign sustained over the course of literally years would be a fraction of the cost of either ad… that single Time Magazine ad will vanish from the newsstands within 4 weeks. The social media campaign will go throughout the entire recession, have a global reach and a growing reach.

A successful social media campaign will deliver decent levels of traffic… and if highly successful.. repeatedly hit those people over and over again.

Meaning that with our social media campaign (this is based on real figures from a recent and ongoing social media campaign) using very little resources and no marketing dollars, we have seen 11,800,894 page views 3,153,477 unique visitors 2,950,772 first time unique visitors and 202,705 multiple “come back” visitors.

Well let’s really do the math.

We paid 8 dollars that year for the domain name.
We paid 5 dollars a month for a simple shared hosting account (that we had to upgrade due to traffic)
We did however put much time into it.

We are going to waive the production costs for this example because the chances are they will cancel each other out when all is said and done.

Total hard costs: $68
Sweat Time : 12 months
Total visitors : 3,153,477
Cost per visitor : ~$0.00002

Time Magazine Ad: $511,680
Sweat Time : 2 month
Total viewers : 19,500,000
Cost per visitor: ~$0.03

~$0.00002 vs ~$0.03

You do the math.

During a nasty recession your options are limited. Most companies do not have the budget in 2009 that they had in 2008. Advertising Agencies and Marketing Agencies are taking it the most behind the auto industry and banking.

The focus moves more towards ROI from branding, and as credit continues to be tight.. that ROI must be delivered at the lowest possible cost.

Basically, you need to do whatever is necessary to keep your company afloat, your job secure and your investment sending back a positive ROI.

That isn’t going to come from 1/2 million dollar ad spend for a single ad.

It’s why we are growing in a recession. The cost is dramatically lower yet the ROI is dramatically higher.

Remember, we were comparing a full year worth of advertising vs a single ad. If anything it’s well worth the risk.. you have very little to lose, yet the upside may be quite dramatic.

Amanda Yoder : Search Engine Marketing specialist

Yooter InterActive is enhancing their search engine marketing offerings, and Amanda Yoder is going to take the lead in successfully creating SEM as one of Yooter’s core specialties.

Historically, Yooter has focused on organic Search Engine Optimization and social media, but when our clients asked for more intense search engine marketing we were here to meet their needs. Amanda’s initial focus at Yooter was search engine optimization, where she successfully achieved great results for her clients. With her transition into the SEM side, she comes from a background that includes not just search engine marketing, but an extensive background in search engine optimization. Her experience and knowledge on these two services is from an agency that has the realization of both, something that is painfully lacking in today’s online marketing industry.

Amanda is excited to take the lead in our search engine marketing department, and is committed to fulfill all of our clients PPC needs.