Tag Archives: reading

Google Guidelines, Webmaster tools, Mobile and Security

Many companies and advertising agencies tend to forget about the product that Google offers called Webmaster Tools.  Within Webmaster tools it allows you many options that are not available otherwise.   We use most of the tools there,  but our favorite is the mobile usability tool.

mobileThe tool allows you to have a good idea why your site is having difficulty mobile devices.

With Google’s enforcement of mobile for rankings.  It makes sense for your company to focus on making sure that your company site displays properly on a mobile device.   It however is not the only reason to go in this direction.   Over the past few years mobile has become so large that it cannot be ignored by any company.
Some recent reports have stated that more people search from their phone than their computer,  while in their homes. This makes the push to mobile more and more important.     But mobile isn’t the only thing that has changed,   security has become more and more important as well.   Google last year announced that they will be giving a small boost to firms that utilize https (secure) rather than http (non-secure) as their protocol.Years ago,  page load time was so important due to the limited bandwidth,  and secure does take slightly longer to render.    However now that most have at minimum Wifi, 4G or LTE,  coupled with a modern mobile or desktop browser the base assumption has changed. Both these factors are not just for SEO , both these are actually for you and your clients benefit.   Individuals want to be able to see your content on their phones,  and they want to do it securely. Even if you decide that an SEO firm is not right for you,  we strongly suggest you fully read and understand Google’s quality guidelines.    It’s a wealth of knowledge that will help you and your company ROI and bottom line. Yooter InterActive is a SEO and Social agency located near Reading, PA.

Reading Pa is a market that deserves more attention

We believe that Reading, Pa is an undeserved market.    The fact is Census data,  the poverty rate of 41.3 percent put Reading,  Pa as the poorest city in the United States.

Part of the problem is that Reading does not “export” enough products and services compared to what it “imports”.   Part of the solution would be an effective SEO campaign, where businesses in the area could help attract businesses that are not only in the local market and bring money into the area.

The most valid cost effective strategy would be to invest into a strong SEO campaign to market to areas outside the local market.

First that invest in SEO tend to do much better overall than ones that do not.   It’s not just the “feel good part” of ranking well.  It’s the fact that you are opening your market to a much wider region.  Meaning you are reaching potential customers that typically you would not reach without a robust SEO campaign.

Give us a call at Yooter InterActive.  We are nearby and would love to meet you!