Tag Archives: reading pa

The words you write and how they apply to SEO

maxresdefaultYears ago we had a client that was a chain of auto repair shops on the West Coast.   The copy they used was “We’ll mend your automobile”, and they used this all over their site.      Some Advertising Agency thought it was clever,  they paid tens of thousands of dollars for that catch phrase. 

The problem is no one was searching for “automobile mending”  they were searching for “car repair”.

Google did autocorrect them to an extent.    Some individuals saw the company in some limited searches,  mostly because how how people linked to them with the word “car repair”.   The end result however is that they company was only getting a fraction, a tiny fraction of the attention they deserved.

This is a problem, a big problem specifically for that client.   They used the wrong words to describe their business.    

Within a year their online leads increased by 4 fold.     In other words that minor switch from their old catchphrase to their new one fixed their online search engine optimization problem. 

The words you write are important,  very important.    Don’t use industry insider terms, use the layman terms if you are in a B2C space.  Your clients don’t know,  and actually don’t care to know your industry terms.    In this case they just wanted their car to work.

Another problem is many companies describe their solution,  not the problem people are having.

This was the opening sentence for a local company.  “Our replacements give you years of trouble free service”  What people were searching however was “Windows are stuck”

The words “stuck” and even “Windows” were not in their copy,  in fact they referrered to their product as “replacements” .

A 100% miss!  The adjustment to the copy increased their sales dramatically.

You need to think before you write the words on your site,  the line of thought should be as simple as “what are my clients looking for”.

 

 

Google Guidelines, Webmaster tools, Mobile and Security

Many companies and advertising agencies tend to forget about the product that Google offers called Webmaster Tools.  Within Webmaster tools it allows you many options that are not available otherwise.   We use most of the tools there,  but our favorite is the mobile usability tool.

mobileThe tool allows you to have a good idea why your site is having difficulty mobile devices.

With Google’s enforcement of mobile for rankings.  It makes sense for your company to focus on making sure that your company site displays properly on a mobile device.   It however is not the only reason to go in this direction.   Over the past few years mobile has become so large that it cannot be ignored by any company.
Some recent reports have stated that more people search from their phone than their computer,  while in their homes. This makes the push to mobile more and more important.     But mobile isn’t the only thing that has changed,   security has become more and more important as well.   Google last year announced that they will be giving a small boost to firms that utilize https (secure) rather than http (non-secure) as their protocol.Years ago,  page load time was so important due to the limited bandwidth,  and secure does take slightly longer to render.    However now that most have at minimum Wifi, 4G or LTE,  coupled with a modern mobile or desktop browser the base assumption has changed. Both these factors are not just for SEO , both these are actually for you and your clients benefit.   Individuals want to be able to see your content on their phones,  and they want to do it securely. Even if you decide that an SEO firm is not right for you,  we strongly suggest you fully read and understand Google’s quality guidelines.    It’s a wealth of knowledge that will help you and your company ROI and bottom line. Yooter InterActive is a SEO and Social agency located near Reading, PA.

Reading Pa is a market that deserves more attention

We believe that Reading, Pa is an undeserved market.    The fact is Census data,  the poverty rate of 41.3 percent put Reading,  Pa as the poorest city in the United States.

Part of the problem is that Reading does not “export” enough products and services compared to what it “imports”.   Part of the solution would be an effective SEO campaign, where businesses in the area could help attract businesses that are not only in the local market and bring money into the area.

The most valid cost effective strategy would be to invest into a strong SEO campaign to market to areas outside the local market.

First that invest in SEO tend to do much better overall than ones that do not.   It’s not just the “feel good part” of ranking well.  It’s the fact that you are opening your market to a much wider region.  Meaning you are reaching potential customers that typically you would not reach without a robust SEO campaign.

Give us a call at Yooter InterActive.  We are nearby and would love to meet you!

 

Reading PA SEO – It’s a great market

We spoke earlier about how we enjoy working with SEO in the Reading PA market.  We are local to the area and know the digital landscape well.   We have proven ourselves with many of the international firms that have hired us in the past,  and many of our current local clients.   From large players like PPL Electric to Regional destinations like Allentown based Lehigh Valley Grand Prix.

The end result however is that we believe we can help your firm grow using low cost organic SEO.   Your firm deserves to rank as well as your competitors.    They most likely however spent time, effort and money to make that happen and that’s why they are seeing increased business from their Search and Social advertising campaigns.

Search and Social is somewhat of a new type of Advertising,  before there was a line between what you posted on Facebook,  and what Google is displaying on their results.   However in the past several years that line has blurred.   You are seeing Twitter, Facebook, Pinterest and others,  even Linkedin (in some cased) driving traffic and raising ROI for businesses.   At the same time with the extreme adoption of Mobile,  you’re seeing more and more people asking their phone “where do I buy X or Y”.

Life is moving quick,  you can’t let your Search and Social campaign be in the dark ages while your competition is flying past.

Let us help you.