There is a huge difference between going the Pay Per Click Route and Earning your ranking. Earning your rankings in the search engines means content. It means that the content you are posting are worthy of ranking well. Let’s assume that you sell “green widgets” and you publish a page saying “we sell green widgets”. …
According to Search Engine Land, moving to HTTPS did and does not move the needle. It did nothing to increase or decrease company rankings in Google. Things were nearly identical the week prior and week after moving forward. Even after a complete respider. This is not a surprise, and to be fair Google did say…
Recently I threw up a post on Tribble Ad Agency regarding a fairly severe problem showing up in Bing and how the problem will be magnified when Yahoo adopts Bing Results. For URLs that include ampersands (typically used between sets of dynamic attributes), substitute the equivalent escape code & amp ; for the single ampersand…