Tag Archives: ranking

Buying a ranking vs Earning One

seoThere is a huge difference between going the Pay Per Click Route and Earning your ranking.  

Earning  your rankings in the search engines means content.  It means that the content you are posting are worthy of ranking well.    Let’s assume that you sell “green widgets”  and you publish a page saying “we sell green widgets”.  That might work in some limited cases,  however the better route would be to say that you sell “green widgets” and then further include on why your “green widgets” are better than anywhere else that your prices are better and your customer service is superior.  

Some ask why does that matter?   Well the reason is because some people might search for “best green widgets”  and if you took the first route you would not come up for that term.   Another reason is that honestly people do read the content on your site.  You need to convince them that your product is better.

In other words lengthy articles have more keywords that match the search queries and make for a better experience for the end user.

 This allows for a far more varied keyword set than what would be possible with short articles.     Another thing is that when one starts writing longer articles, then tend to include more topics and more ideas that what would be possible with a short article. 

Another thing to state is who shares tiny articles on social media?    Most likely the other major source of traffic would be social media, and people tend not to share small articles because it’s much easier to just cut and paste that paragraph rather than cut and paste an entire article, typically entire articles deserve a link.

Now buying a ranking,  literally just pay per click is viable for short content.   But the moment you are done paying Google is the moment the traffic is gone.  Whereas  the lengthy article you published and ranks well and has been shared on social media will remain there for years.

Migration to HTTPS does not boost rankings

According to Search Engine Land, moving to HTTPS did and does not move the needle. It did nothing to increase or decrease company rankings in Google.

Things were nearly identical the week prior and week after moving forward. Even after a complete respider.

This is not a surprise, and to be fair Google did say it was a minor increase.

We were hoping that this would help increase rankings, however after a robust trial on our end with clients (and reading the report from Search Engine Land) we can say with near 100% certainty it does nothing for your rankings.

This does not mean that it won’t increase rankings in the future, but for today it does nothing at all.

& and Bing — why your site ranks terrible on Bing and Yahoo

Recently I threw up a post on Tribble Ad Agency regarding a fairly severe problem showing up in Bing and how the problem will be magnified when Yahoo adopts Bing Results.

For URLs that include ampersands (typically used between sets of dynamic attributes), substitute the equivalent escape code & amp ; for the single ampersand character (&) to enable the page to pass HTML validation checks (as in http://www.mysite.com/default.aspx?var=1& amp ;var=2)

Microsoft published the above on the official Bing blog… meaning Microsoft doesn’t accept & by itself in the URL.

The problem stems (as noted on Tribble) with Microsoft’s refusal to accept web standards. They claimed that they are doing it to be compliant, but this is as compliant as IE6.

If you run a dynamically generated site, and see that you are using the & variable in the URL, the chances are that the reason none of your content is being indexed is due to Microsoft refusing to spider content with that url structure.

It’s a bad deal people, Microsoft should comply with web standards… not another round of IE6.