There are reports coming out of Europe that the SERPS are changing wildly.
We in the United States are waking up to some wild changes for some of our clients, and minor if any changes for others.
We have not seen wild changes in Google’s rankings in quite some time. Over the past few years Google has rolled out slowly any modifications to how it ranks websites. However today it appears that they just pushed out something considerable and this was not rolled out, this was pushed out.
It appears at first glance to be Real-time Penguin. Search Engine News reported earlier this month that all the disavow links will be filtered out in real time.
This most likely means that all those disavows that people have been submitting to webmaster tools are now implemented at the same time. Causing chaos in the SERPS for the next few days.
This is wild, but most likely will settle down in a few days.
It’s fantastic opportunity to see how the results change so quickly. We have not seen these types of fluctuations since the mid 2000’s.
Google is nice enough to tell us that Penguin is going to be in continuous roll-out. In other words look forward to each time you hit refresh you’re going to get differing results, with no end in sight.
That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.
Honestly it’s not a terrible thing, it’s just the issue with the upcoming holiday season as many ecommerce stores have based their income on rankings of X and Y for some of their more targeted keywords. Throwing those keywords into flux throws a monkey wrench in their expected income.
The best hedge against this is to diversify your income strategies, increase the content on your site and diversify your traffic sources and double, triple check your site and its compliance with Google Guidelines. We cannot stress enough that compliance is really the only way to progress in a “more safe” fashion. Non-Compliant sites typically increase the risk of being sent to page 300 on the next update.
Google dishes out Christmas Penguin Update
Since 2003 Google has not rolled out an update. It was an unofficial promise they have kept for more than a decade, until today.
Google has dispensed a new Penguin update right in the middle of the holiday season. They company has not confirmed this as of yet, but the results speak for themselves. The Search engine results pages are changing in multiple categories. This, when confirmed, will mark the end of the Google promise not to destroy company rankings for the holidays. Actually even if Google does not confirm the results themselves already did.
Enjoy the new reality.