Tag Archives: mobile

Google Guidelines, Webmaster tools, Mobile and Security

Many companies and advertising agencies tend to forget about the product that Google offers called Webmaster Tools.  Within Webmaster tools it allows you many options that are not available otherwise.   We use most of the tools there,  but our favorite is the mobile usability tool.

mobileThe tool allows you to have a good idea why your site is having difficulty mobile devices.

With Google’s enforcement of mobile for rankings.  It makes sense for your company to focus on making sure that your company site displays properly on a mobile device.   It however is not the only reason to go in this direction.   Over the past few years mobile has become so large that it cannot be ignored by any company.
Some recent reports have stated that more people search from their phone than their computer,  while in their homes. This makes the push to mobile more and more important.     But mobile isn’t the only thing that has changed,   security has become more and more important as well.   Google last year announced that they will be giving a small boost to firms that utilize https (secure) rather than http (non-secure) as their protocol.Years ago,  page load time was so important due to the limited bandwidth,  and secure does take slightly longer to render.    However now that most have at minimum Wifi, 4G or LTE,  coupled with a modern mobile or desktop browser the base assumption has changed. Both these factors are not just for SEO , both these are actually for you and your clients benefit.   Individuals want to be able to see your content on their phones,  and they want to do it securely. Even if you decide that an SEO firm is not right for you,  we strongly suggest you fully read and understand Google’s quality guidelines.    It’s a wealth of knowledge that will help you and your company ROI and bottom line. Yooter InterActive is a SEO and Social agency located near Reading, PA.

SEO D-DAY : Welcome to Mobilegeddon

google-mobile-friendly-labelMobilegeddon that’s the name that the industry is calling it.   Google has been saying for years to make sure your website is mobile friendly.

So Google arbitrarily announced that on April 21, 2015 all websites will be mobile friendly,  if not they just won’t rank in their search engine.

Simple right?   Well the problem is that many websites are still not mobile friendly.   You’d assume that virtually every company would have hired professional SEO services and then had their website redesigned to reach this deadline. 

However we are finding that not many companies have choosen to be proactive and as of today still do not have their websites based on a responsive design format.

It’s somewhat shocking the sheer number of websites that do not carry the “mobile friendly” description on Google Results.   Either these companies don’t care about their rankings or they just were not aware of the deadline.

The end result is if your site is not responsive,  bad things are going to start happening as of today, and most likely will get progressively worse as times goes on.

Redesign your website, this should have been done yesterday.    If you need help selecting a developer, contact us.   We have worked with more developers that we can count over the past 10 years.

 

81% of websites will be affected by Google’s responsive design requirement

It’s going to be a bad day for many companies.  

Google has been rolling out the responsive design requirement for the past few months, but this will intensify over the next few weeks as Google gives a “boost” to companies that have a responsive website, and by default pushes down the companies that do not have a responsive design website.

It’s going to be ugly if your firm has not brought their website to modern standards.

 This should not come as a surprise to most people as mobile devices  have become nearly a majority of  search traffic.    

 This so-called deadline is really Google’s way of forcing their search experience as useful to the end-user.

 The way Google views this is almost purely from an end users perspective. They do not want to send their mobile viewers to something that doesn’t display properly on their phone.

 Seriously call your developers and tell them to start the responsive design project. If you do not have a web developer contact us, we have a decent list of vetted web designers and developers.

iPhone 6 Plus and the Note – What does this mean for marketing

size-comparison-600x327In case you haven’t noticed,  in many cases phones have been getting bigger, bigger and bigger.   This trend does have an upper limit.  People are not going to be carrying TV sized phones in their pocket.  But at the size of an iPhone 6 plus or a Note,  we are seeing a much longer time spent on a webpage than via a standard mobile sized device.   These people have a lower bounce rate,  and are approaching Tablet statistics.

Their conversation rate for ecommerce is close to that of a tablet,  in other words an iPhone 6 plus for all intents and purposes is an iPad Mini.

This means that larger but reasonable sized mobile devices are helping to increase sales for many online business owners.

If your site is responsive,  you don’t have to worry much about “having your site fit”  because it already does.   However if you are one of the slow pokes that still has a non-responsive site,  then we urge you to correct that issue.

What basically happened is these large iPad mini sized phones appeared that carry conversion rates like tablets.   Google started penalizing sites that do not have a responsive design.    Leaving owners with little choice to either go with a responsive design or be left ranking for nothing when those mobile users are searching for your product.

This makes it important to ensure that you build your site in an adaptive format.   We know this is old news,  but the problem we have is that many companies are still not adopting best practices.

 

 

 

 

 

 

 

 

 

 

SSA | Search Social Agency | Is The New SEO

(SSA) Search Social Agency

Much has changed over the past 20 years,  SEO used to the be the default standard for online marketing.  However now with social media, we have been seeing more and more people ask their facebook friends what would be the “Best Japanese restaurant in Allentown, Pa” rather than going to Google.

We’re not saying that Facebook replaced Google, because it didn’t.  What we are saying however is that Social and Search are equally important in modern Online Marketing.

People now are looking for a SSA not an SEO.   It’s growing by leaps and bounds.

With mobile, social and search you find that more and more people are looking at differing ways to obtain information than just a simple Google search of 5 years ago.

It’s a brave new world.

 

 

 

Mobile — wow what an increase

Many of our clients are reporting 40% or greater mobile traffic as a complete picture of their overall site traffic.

Meaning 40 out of 100 visitors are now coming in on an iOS or Android device.

It’s directly impacting everything, from how people interface with the site to their purchase habits. It’s become key to success of companies to ensure that their site is mobile friendly.

It’s not that you need to have a mobile site, just a responsive one that adapts to whatever device the person in question is using. Using an iphone, well this is the screen that fits it, using a tablet here’s a screen that fits that.

Mobile users behave differently than desktop. They have a small screen and are most likely sitting on a park bench or sitting passenger in a car. They want to be able to order whatever they are looking for using the most simple way possible. Think of how you use your phone, then adapt your site to that.