Allentown PA is our best SEO market. Mostly because we know the terrain, the landscape of the competition and overall the business environment of the area.
The Lehigh Valley as a whole, Allentown, Bethlehem and Easton have been growing at a fantastic rate over the past few years. Everything from professional hockey, basement teams and now the discussion of train service to Philadelphia has made the area the place to be.
With easy access to New York and other major metro markets the area has become a destination rather than a bedroom community for New York.
The Lehigh Valley is the fastest growing and third most populous region in the state of Pennsylvania on trajectory to overtake Pittsburgh in population and political weight. With some estimates that it has already overtaken it.
The Lehigh Valley currently has a population of just under a 1,000,000 whereas Pittsburgh has only 305,000 though the argument is that the Lehigh Valley is composed of 3 cities in close proximity when the surrounding regions around Pittsburgh are factored in, Pittsburgh’s regional population is 2,355,968.
In other words, the Lehigh Valley is becoming more prominent as time goes on. Making it attractive for high growth industries and a way to establish a business with growth potential just with sheer job and population growth surrounding it.
The point of this article is to show how the area has grown, and as SEO typically has the highest ROI of all forms of marketing. Businesses should explore SEO and Social media as a valid form of marketing their business in the Valley.
We’re big fans of Perfect Six. There are a few Lehigh Valley advertising Agencies that we follow, but today we’d like to spotlight their post regarding Lehigh Valley SEO.
“never ever ever open your store in Reading, PA. It is better to choose the Lehigh Valley, or even Wyomissing for that matter. …. Google robots have a hard time distinguishing the proper noun from the noun. “
The quote is fantastic, because it’s 100% true. Reading Bookstore or Reading Bookstore. One instance you’re talking about Reading, PA while in the other you’re talking about reading books.
Google has made much progress over the years, geolocation tends to fix many of these issues, however those issues have not gone away in entirety. We still see many reports of mixed up search results when the city name is also the name of something else.
That’s a great post Perfect Six! We will continue reading your all your latest posts!
Ever notice that when you search for something on your phone vs searching for the same thing on your desktop yield differing results? Why does this happen? Why am I on page 1 on my iPhone, but page 12 on my desktop?
Well there are multiple factors going on lets factor out the most common.
1 – Your Search History on both devices. You most likely want to clear your cache, logout, clear your cache again on both devices. Because your search history influences the results you see.
2 – Location services modify the results as well, your Smartphone pushes out your exact GPS location to Google, and Google then displays the local pizza shops at your location. However on your desktop these location services are not as accurate. Meaning that your desktop is reporting you are located in center city Allentown, Pa while your smart phone is stating the more accurate location that you are on I-78 West near Macungie, Pa. So the pizza shops you are getting on your desktop are not the same that your Smartphone is.
3 – Mobile friendliness counts. A website that doesn’t have a responsive design tends to get penalized in Google, whereas a website that renders properly on a smartphone tends to get a boost in the rankings.
4 – The type of search matters. Some searches spawn news results whereas others spawn images, and others spawn related information such as wikipedia results displayed directly on the results page. Some of these features do not display on some devices due to screen size.
Now thinking about each of these factors (there are actually many more) , applied directly to each single result in aggregate mean that the results can be wildly different even though you are physically at the exact same location doing the exact same search.
SEO used to be easy.
Here’s a quick status update regarding the Lehigh Valley SEO and Marketing Conference.
1 – The Conference appears to be moving forward.
2 – Hotel Bethlehem will be the location, Though April or May appears to be the target date.
3 – Companies can help sponsor the event for the following:
Gold Package: $750
Speaking opportunity to highlight your company
Company Name on Stationary as a gold sponsor
20 Free Passes to give to clients and friends
Silver Package: $500
Company Name on Stationary listed as a sliver sponsor
10 Free Passes to give to clients and friends
4 – Individuals can attend the Conference for $50 per person payable online, or $75 payable at the door.
5 – We are not taking reservations yet, just taking more measurements of interest. Fill out this form if you haven’t already and let us know that you want to attend, make sure you let us know in the comment area that you are coming as an individual or as a company.
We got a decent response regarding the Lehigh Valley SEO and Social Media Conference. Meaning the chances are high that we will proceed with it. A total of nearly 2000 people visited the announcement, with several dozen filling out an interest form.
We contacted several locations and fell in love with Hotel Bethlehem in historic downtown Bethlehem, Pa.
The associated costs with that location most likely merit a small fee associated with the conference. That however is yet to be determined.
We were planning on having a conference in the Lehigh Valley (Bethlehem or Allentown , PA) regarding SEO and Social Media in March, 2015. However we wanted to gauge the interest in such a conference.
The ideal attendee would be an Executive or Director level in Marketing and Advertising. The topic of discussion would be to discuss the trends for 2015 and 2016 for both Social and Search, and how best companies can work within the ever changing system to help increase public awareness of their respective firms.
The Conference would be hosted by Roger Wehbe, CEO of Yooter InterActive Marketing, however we do plan on having guest speakers from various local Advertising and Marketing companies based in Eastern PA.
We believe that much of the conference would be a Q&A session with plenty of time to mingle with both the hosts and the attendees.
If this is something that you are interested in, please contact us (Use this form). By signing up you are not obligating yourself to attend, it is simply a judge of demand for an event of this caliber.
We wanted to Welcome Lehigh Valley Plastics a state-of-the-art machine shop, fabricator and distributor of advanced plastic components and material located in Bethlehem, PA.
We look forward to working with them and their great company.