Tag Archives: google

Google News buries news of Google’s FTC investigation

manual-penalty3Not surprising,  Google News has buried the well linked FTC investigation into Google.

For many long time readers of Yooter,  you’ll know that we have been tracking “awkward” results when there are specific criticism of Google or it’s partners.

Google claims that this is just a computer algorithm, and there is no human intervention.    Sure,  thing, because an FTC investigation into the public  company wouldn’t bat an eyebrow or gain any backlinks to make it relevant.   Right?

Manual actions take place enough at Google to justify a tab on Webmaster tools to inform each webmaster if their results were manually tampered with.   But a glaring story about Google is not manually modified?

Many of us were born at night Google,  just not last night.

 

 

iPhone 6 Plus and the Note – What does this mean for marketing

size-comparison-600x327In case you haven’t noticed,  in many cases phones have been getting bigger, bigger and bigger.   This trend does have an upper limit.  People are not going to be carrying TV sized phones in their pocket.  But at the size of an iPhone 6 plus or a Note,  we are seeing a much longer time spent on a webpage than via a standard mobile sized device.   These people have a lower bounce rate,  and are approaching Tablet statistics.

Their conversation rate for ecommerce is close to that of a tablet,  in other words an iPhone 6 plus for all intents and purposes is an iPad Mini.

This means that larger but reasonable sized mobile devices are helping to increase sales for many online business owners.

If your site is responsive,  you don’t have to worry much about “having your site fit”  because it already does.   However if you are one of the slow pokes that still has a non-responsive site,  then we urge you to correct that issue.

What basically happened is these large iPad mini sized phones appeared that carry conversion rates like tablets.   Google started penalizing sites that do not have a responsive design.    Leaving owners with little choice to either go with a responsive design or be left ranking for nothing when those mobile users are searching for your product.

This makes it important to ensure that you build your site in an adaptive format.   We know this is old news,  but the problem we have is that many companies are still not adopting best practices.

 

 

 

 

 

 

 

 

 

 

Ask Google and Google replies, no one needs to visit your site.

Honestly Google is gunning to be the end destination,  not just the referrer of information.    Searching “Men at Work, Overkill”,  This is the result page.

men at workRight to the Youtube video (owned by Google)  of course displaying results like this mean that your Men at work fan page most likely won’t get any traffic.

It doesn’t end there though,  let’s try looking at lyrics.

lyricsNotice something, did I have to click on to a website, or did the result just show up directly on the results page?

The more you read into this the more you start to realize that the more Google goes in this direction,  the less likely it will be for your website to achieve traffic organically from the search engine.   Let’s check the weather,  For sure weather.com or some weather agency will show up right?

weatherWrong…  there I am again,  never leaving Google’s results page.

This is starting to display more than just a pattern.   We have tallied at least 60 differing types of normally high trafficked keywords that as of just a few years ago would lead to the authority site,  now that authority site is Google.Com

Well let’s figure out what a turtle is,  I’m sure some authority website will give me some decent information regarding a turtle.

turtleOh nevermind clearly that authority site is again, Google.com.

Personally I don’t like this direction.

Google hangs a virtual Slow Sign (Virtual Stop Sign) over your website.

google-mobile-slow-label-1424870455Beware where you host your website,  or how it is coded.   As of today Google is testing a red “Slow Sign” label on your result if your website isn’t up to par.

That slow sign might as well be a stop sign for most people when searching for a term If your website is lucky enough to still rank for those terms.

This is is a wake up call for many firms that have not allocated the proper resources to their web hosting environment.   Contact us at Yooter InterActive,  we can help guide you to get that ‘slow’ sign off your website.  We work with many managed hosting companies and work with specific developers that specialize in increased speeds for websites.

Walmart turns to Black Hat SEO attacks Ikea

Ikea Room Dividers –  That is just one of the examples that Walmart has turned to the dark side.

walmart
Click To See Walmart’s SEO Spam

Honestly we can’t believe that Walmart has turned to black hat SEO tactics.  A company of that size shouldn’t be doing this type of questionable SEO.  

Stuffing competitors names with a powerful site like walmart.com of course will allow it to rank for those terms.   It’s unethical to say the least.

Google doesn’t have a clear cut SEO policy for competitors names,  however for Adwords it does state this:

If a trademark owner files a complaint with Google about the use of their trademark in AdWords ads, Google will investigate and may enforce certain restrictions on the use of that trademark

So what’s next Walmart,  are you going to start keyword stuffing all online and offline competitors? While you are at it just throw in some white on white text.    Whoever your SEO is should be fired on the spot after reading this article.

It wasn’t “clever” it’s a tried and true practice of over 20 years of Spamdexing.   Something that most ethical companies and SEO’s have abandoned for at least 15 to 20 years, since the days of Altavista being the major search engine.

We are willing to audit your site,    Because we found enough stuff there to keep our team busy for quite some time.    I believe honestly it is in your best interest.    One spam report from Ikea would most likely remove your site from Google for a period of time.   Don’t think it won’t happen.     If you think that’s the case ask BMW what’s it’s like to be banned from Google or ask how it went for JC Penny when they were banned for 3 months.

Seriously Walmart,  We at Yooter are willing to audit your site and help you comply with Google Guidelines.

Why is Google violating their own Guidelines?

I am going to preface this article with an excerpt from their own Guidelines:

Some examples of scraping include:

    • Sites that copy and republish content from other sites without adding any original content or value

    • Sites that copy content from other sites, modify it slightly (for example, by substituting synonyms or using automated techniques), and republish it

    • Sites that reproduce content feeds from other sites without providing some type of unique organization or benefit to the user

 Source : Google Guidelines

 

lyricsNow when someone searches for Lyrics to a song,  they will be instantly provided with the results,  no need to visit a website that publishes those lyrics.   This has been a growing trend and a growing problem for many website owners as Google continues to simply publish the results rather than refer them to a website.  Now many types of search queries lead directly to the answer than the authority site.   Weather for example is just displayed, Lyrics,  and a host of other searches now lead directly to the results.

weatherIn essence if you own a lyrics website, you’re most likely going to have a bad day, also if you are a weather company or if you are under the umbrella of any of these targeted searches.

The issue now is when will this stop, if ever.  Taking this route instantly means that these lyrics sites, which last week were getting healthy traffic now are getting hardly anything.    The value of a lyrics website most likely was cut by 80% , if not more , overnight.

The targeting of anything that can be delivered via text or images with a short 1-6 word search most likely is in the warpath of Google’s “new” policy of denying businesses income that deliver these types of content.  (Weather, Lyrics, Some Shopping Searches,  any most searches that start off with “What is a”.   Hence the problem with what Google told us to do.  Literally “publish the best content you can”  in essence they took that content,  and hosted it on their own site. 

3dprinter

 

 

Because of course Google is the authority on every single business, they have the right to publish copyrighted scrapped content from other sites and publish it directly on the search engine results page, and after publishing the answer they then provide a link (in some cases) but since the user already has the answer, what’s the point of clicking through?

It’s not right.

Google Car Insurance “Marketplace”

google-self-driving-car-brin-page-schmidtGoogle is in the process of launching a car insurance “marketplace” which will allow individuals to purchase lower cost car insurance though this comparison site.   It’s somewhat modelled after Healthcare.gov,  sporting the side by side comparisons of health insurance plans (in this case car insurance plans)  but without the political issues surrounding it.

However in this case it’s noted that Google themselves will be in the process of offering their own car insurance packages.  A Google employee in San Francisco recently also became a licensed insurance agent, and analysts speculate Google will start the process of  buying insurance agencies.

If the rumors are true,  car insurance companies should start to worry about how they will preform against a company like Google.  Google that can leverage huge amounts of data and better estimate risk liability than virtually any other insurance company.     In fact I’m willing to speculate that Google can leverage data that insurance companies cannot leverage.    Allstate doesn’t have access to that search query you put in last month about “do I have to tell my insurance company about fender bender”

 

Bloomberg : Google is losing market share to Yahoo

Our stats are saying otherwise, based upon our analysis of our clients we are not seeing the same thing that Bloomberg is reporting.

Google’s slice of the U.S. search market fell to 75.2 percent in December from 79.3 percent a year ago, while Yahoo jumped to 10.4 percent from 7.4 percent, according to analytics firm StatCounter. That put Google at its smallest share of the U.S. Web search market since at least 2008, when StatCounter first started tracking the numbers, and the highest share for Yahoo since 2009.

The problem with this reporting is it is coming from Statcounter, a third party that most likely will have difficulty getting the proper results.   See the vast majority of the referral traffic is encrypted via HTTPS, redirects and several other factors that tend to mask where and how the traffic is coming into a website.

Google is the one that pioneered this masking of search traffic.    so it tends to make sense that they are ahead of others in terms of masking their referrals.

We’re not saying that Statcounter is lying,  we’re just saying that they are making a conclusion based on partial and decreasing data sets.

 

Press Release : Happy 10 years Yooter InterActive

Yooter InterActive Marketing is now 10 years old.  The company was Founded in 2004 by Roger Wehbe  long time industry expert since 1994 in the SEO field bringing 20 years of SEO experience to your company front door.

Many of our clients are listed here,  as well as others that are protected by an NDA. 

It is our goal to provide continuous Search and Social services to our clients to help obtain the online marketing they need to reach their objectives.

If you have any questions at all please contact us.

The 2015 Google SEO Guidelines

Google has always had Webmaster Guidelines.   These can easily be found here.   Some of the newer items include rich snippets,  Responsive Designs for mobile friendly,  and a tilt towards security,  such as SSL enabled websites.  The point being that Google is requesting more and more from webmasters,  to the point of going past most novice web designers and developers.

All this means is that for SEO experts in 2015 it will require far more technical knowledge than before. 

Location of course means more than it did ever in Google’s history.    If you own a big pizza chain,  don’t be surprised if the local mom and pop pizza shop beats you in the rankings when the search is made within X number of miles of their location,  with the advent of mobile GPS enabled devices doing what most likely will be the majority of search traffic in 2015 to 2017.

Also more historical search traffic from your account will play more and more into the SERPS.    Meaning if you searched for Pizza and clicked on mom and pop pizza,  and didn’t hit the back button most likely they will continue to do so for you.    In the whole if more people do that it will eventually start ranking for many people.   It now appears to count almost as much as a backlink.  

This means that Google’s search results are becoming more and more like a social bookmark rather than a search engine results page,  or at least that is how many SEO’s are complaining about the results.

Other issues that we are seeing further growing of the news and local results displayed on the SERPS page.     Meaning that before we used to be able to count on 10 results,  now it could be as little as 5 or 6.

That puts a wrinkle on you going to your client saying “we’re #6”  that used to mean page 1,  but now it means page 2.

2015 is going to be an interesting year.