Tag Archives: google

Reading Pa is a market that deserves more attention

We believe that Reading, Pa is an undeserved market.    The fact is Census data,  the poverty rate of 41.3 percent put Reading,  Pa as the poorest city in the United States.

Part of the problem is that Reading does not “export” enough products and services compared to what it “imports”.   Part of the solution would be an effective SEO campaign, where businesses in the area could help attract businesses that are not only in the local market and bring money into the area.

The most valid cost effective strategy would be to invest into a strong SEO campaign to market to areas outside the local market.

First that invest in SEO tend to do much better overall than ones that do not.   It’s not just the “feel good part” of ranking well.  It’s the fact that you are opening your market to a much wider region.  Meaning you are reaching potential customers that typically you would not reach without a robust SEO campaign.

Give us a call at Yooter InterActive.  We are nearby and would love to meet you!

 

Reading PA SEO – It’s a great market

We spoke earlier about how we enjoy working with SEO in the Reading PA market.  We are local to the area and know the digital landscape well.   We have proven ourselves with many of the international firms that have hired us in the past,  and many of our current local clients.   From large players like PPL Electric to Regional destinations like Allentown based Lehigh Valley Grand Prix.

The end result however is that we believe we can help your firm grow using low cost organic SEO.   Your firm deserves to rank as well as your competitors.    They most likely however spent time, effort and money to make that happen and that’s why they are seeing increased business from their Search and Social advertising campaigns.

Search and Social is somewhat of a new type of Advertising,  before there was a line between what you posted on Facebook,  and what Google is displaying on their results.   However in the past several years that line has blurred.   You are seeing Twitter, Facebook, Pinterest and others,  even Linkedin (in some cased) driving traffic and raising ROI for businesses.   At the same time with the extreme adoption of Mobile,  you’re seeing more and more people asking their phone “where do I buy X or Y”.

Life is moving quick,  you can’t let your Search and Social campaign be in the dark ages while your competition is flying past.

Let us help you.

 

 

Writing Compelling Blog Content

I was asked to show some examples of Compelling Blog Content.

Do a search for whatever term you are looking for,  search for valid variations on that term and go for the one that looks the most promising to rank for.

The problem is that every single post written for a client or for your own firm is compelling for whatever the reason or objective of that specific post.    In this example,  I am going to write a guideline for how compelling content for your company blog.

I am going to show you how to research the blog post you are making , how to post it, and then how to make it work for your business.

Researching how you are going to post matters very …. very much.   If you are going to post on “compelling content”  a quick Google search shows that there are 16,500,000 results for the term “Compelling Content”  ,  however a search for “Compelling Blog Content” bring that down to just under 6,000,000 results.  Making it less problematic when you are trying to rank for something.

The best solution , write for humans.

After this is done,  then start off the blog subject with the keyword you are trying to rank for.  This means if you are going (again) for Compelling Blog Content put that in the subject line.

Many SEO minded individuals try to keep with “keyword density” guidelines.    For example,  trying to keep a 5% keyword density (1 every 20 words) of the keyword you are trying to rank for.  This is a terrible idea.  It makes your content sound like it was authored by a spam bot.    Write your content for humans to read, not for a search bot.    Search engines tend to penlizale for abuse of a specific keyword on a post.   So assume the target was 5% keyword density,  a few months later Google revises the best content level to 4.97% ,  you tripped a filter and now your website is slightly penalized.    This is an oversimplification of the process,  but it does make it easy to understand.

Write a lengthy article on the topic,  a few paragraphs at least.     Make sure you have that keyword above the fold in your article.   Make sure you tag it before you publish.    All these key points are important.   

In short:

1 – Pick a valid keyword set,  search for variations.  Use your best guess on what your website strength is vs competition to target the best possible outcome.

2 – Write for humans,  not machines.   Do not fall for keyword density tricks or other bad advice.

3 – Use tagging and other features within the blogging software to help reach your goal.

 

Things to do in PA

If you are advertising a Pennsylvania based event,  you really should use the popular Things to do in PA facebook promotional venue.

It’s the only way to promote your event for $25 dollars to thousands of individuals that have subscribed to the things to do in Pa fan page.

The fan page suggests events, and dozens to thousands of people attend the event that we suggest, depending on the event and it’s popularity on the fan page.

Meaning that $25 dollars spent could turn into thousands of dollars for your ROI.   There is no better form of advertising at this price point.

 

Search and Social – It’s the same thing

A few months ago,  I was looking for a contractor.   I did a search on Google,  found a few results and contacted them.   Then I posted a question Facebook to ask if any of my friends have any experience with a local contractor. 

I got a few results from there as well.   I compared the two, measured reviews and selected a contractor.

The point is that both Search and Social made a play for my business,  both were needed and both were used to select who got my ~$15,000 dollar project.

At the end one has to think about Search and Social as the same thing,  as the same tool, and as the same device to put marketing effort into.

Yooter InterActive is designed specifically to help companies move forward with their marketing efforts to gain a foothold into companies to attract more business.

 

Scranton and Wilkes Barre SEO Services

Scranton and Wilkes Barre SEO Services.

Yooter Interactive believes that Scranton and Wilkes Barre are within our local market,  based in Pottsville, PA the distance allows for weekly meetings to impliment strategy, coding and other issues to help benefit your overall rankings and ROI.

We are centerally located between Allentown, Reading, Harrisburg , Hazleton, Scranton and Wilkes Barre.   We have extensive experience in the local market and have a many of our clients based in the area.  If you are looking for SEO services in your local market.  Please contact Yooter InterActive Marketing

We will assist you with all your SEO / SEM and Social Media needs.

 

SEO in Reading, PA

We offer a wide geographic area of service, covering the whole planet,  however we enjoy clients in our local market,  Reading,  Allentown,  Harrisburg and Pottsville, PA because it allows for more face to face meetings.

We have established ourselves as a leader in the area,  in business since 2004 and the owner has worked hands on with SEO since 1994 we pride ourselves in being the top SEO agency for larger firms since the inception of search engine optimization.  

Our client list speaks for itself.    We would like to work with more firms located in Pennsylvania.    It’s our home state and we believe that we can best assist clients in that market.

 

We have a spot open for a new client

  These are somewhat rare.  Though we do take clients on continuously it’s a rare event where we have availability for a larger firm.   Typically that would encompass a Fortune 500  company.

As you probably know we typically cater to larger firms.   And since a space has opened it is a rare opportunity to have the same team work on your SEO and Digital Marketing that worked most likely for your competition in the recent past. 

Feel free to contact us we can help.

SEO D-DAY : Welcome to Mobilegeddon

google-mobile-friendly-labelMobilegeddon that’s the name that the industry is calling it.   Google has been saying for years to make sure your website is mobile friendly.

So Google arbitrarily announced that on April 21, 2015 all websites will be mobile friendly,  if not they just won’t rank in their search engine.

Simple right?   Well the problem is that many websites are still not mobile friendly.   You’d assume that virtually every company would have hired professional SEO services and then had their website redesigned to reach this deadline. 

However we are finding that not many companies have choosen to be proactive and as of today still do not have their websites based on a responsive design format.

It’s somewhat shocking the sheer number of websites that do not carry the “mobile friendly” description on Google Results.   Either these companies don’t care about their rankings or they just were not aware of the deadline.

The end result is if your site is not responsive,  bad things are going to start happening as of today, and most likely will get progressively worse as times goes on.

Redesign your website, this should have been done yesterday.    If you need help selecting a developer, contact us.   We have worked with more developers that we can count over the past 10 years.

 

81% of websites will be affected by Google’s responsive design requirement

It’s going to be a bad day for many companies.  

Google has been rolling out the responsive design requirement for the past few months, but this will intensify over the next few weeks as Google gives a “boost” to companies that have a responsive website, and by default pushes down the companies that do not have a responsive design website.

It’s going to be ugly if your firm has not brought their website to modern standards.

 This should not come as a surprise to most people as mobile devices  have become nearly a majority of  search traffic.    

 This so-called deadline is really Google’s way of forcing their search experience as useful to the end-user.

 The way Google views this is almost purely from an end users perspective. They do not want to send their mobile viewers to something that doesn’t display properly on their phone.

 Seriously call your developers and tell them to start the responsive design project. If you do not have a web developer contact us, we have a decent list of vetted web designers and developers.