Tag Archives: Google Guidelines

Google threatens Rank Checking software users with manual penalty

rank-checkerThis has been the gold standard for quite some time.   The famed Google Guidelines.    However it appears that recently Google has moved a specific line item to another area.   Placing Rank Checking software users in the same league with websites that install viruses, Doorway pages, and cloakers.

Then to boot threaten action against them via a manual penalty.

Many times you’ll see discussions on reddit or other SEO forums regarding Rank Checking Software.   Clearly these do violate Google Guidelines and they are specifically mentioning them in their quality Guidelines and users of them are now given notice that they might get a manual penalty if they decide to take that route.

 

Google Guidelines, Webmaster tools, Mobile and Security

Many companies and advertising agencies tend to forget about the product that Google offers called Webmaster Tools.  Within Webmaster tools it allows you many options that are not available otherwise.   We use most of the tools there,  but our favorite is the mobile usability tool.

mobileThe tool allows you to have a good idea why your site is having difficulty mobile devices.

With Google’s enforcement of mobile for rankings.  It makes sense for your company to focus on making sure that your company site displays properly on a mobile device.   It however is not the only reason to go in this direction.   Over the past few years mobile has become so large that it cannot be ignored by any company.
Some recent reports have stated that more people search from their phone than their computer,  while in their homes. This makes the push to mobile more and more important.     But mobile isn’t the only thing that has changed,   security has become more and more important as well.   Google last year announced that they will be giving a small boost to firms that utilize https (secure) rather than http (non-secure) as their protocol.Years ago,  page load time was so important due to the limited bandwidth,  and secure does take slightly longer to render.    However now that most have at minimum Wifi, 4G or LTE,  coupled with a modern mobile or desktop browser the base assumption has changed. Both these factors are not just for SEO , both these are actually for you and your clients benefit.   Individuals want to be able to see your content on their phones,  and they want to do it securely. Even if you decide that an SEO firm is not right for you,  we strongly suggest you fully read and understand Google’s quality guidelines.    It’s a wealth of knowledge that will help you and your company ROI and bottom line. Yooter InterActive is a SEO and Social agency located near Reading, PA.