Tag Archives: facebook

Asking Facebook vs Asking Google

Recently over the past few years the requests to facebook have steadily increased for suggestions or recommendations on where to buy products.

If you are a business owner,  this means that Search Engine Optimization , though still the kingpin of digital marketing is not the only outlet for you to gain a foothold on potential clients online.

The problem that advertisers have is when someone posts to facebook “do you know any contractors in Pottsville, PA that fix damp basements?”  their friends are the ones that reply.   It’s the online equivalent to shouting to a room of your friends and getting answers from them on who to contract to fix that $25,000 dollar basement project.

How does an advertiser get into that room and give an answer?

Well there are a few ways.  The easiest is just to purchase facebook ads.   Though this isn’t exactly rocket science, there is some science to it to make sure that you generate a positive ROI.

The other way is to search and if the post is public,  you might have a chance on responding.   Though the customer might not like the intrusion (I know I wouldn’t if I was asking my friends, and a vendor answered).

Another way would be to friend and tag them in a post.  Though that would require you to friend them, and them accepting your request.

All these have some serious downsides.

Another way would be to create your company page,  and address whatever you find in your searches with a logical and positive answer.

“Where can I find a a contracter in Pottsville PA to fix damp basements”

A post on your wall would be the right answer to their question.   “XYZ contracting specializes in damp basements in the Pottsville, PA area.   We have been in business for 30 years and our work is guaranteed to keep your basement dry” .    This would allow you to come up for some terms if they decide to search on facebook.   I would also suggest posting something like this on your company blog,  of course not the same thing,  a far more robust version of the same however would be in order.

Typically what happens is their friends turn to Google when a question like that arises.    Considering wordpress, if configured properly can be indexed within minutes.    There’s a good chance that by the time they post on facebook,  you could respond and be in Google before their friends Google the question.

However this takes some effort to stay on top of whatever pops up on Facebook.   In other words,  this is mostly impossible to keep up with.

So the last bit of advice.   The best way to get suggested on Facebook is to do what every business should always do.    Provide the best service possible at a reasonable price.

If you have played by that rule,  the chances are someone on that facebook page would have suggested you.

The point of this article is that no matter what type of advertising you do,  nothing beats word of mouth and word of mouth is not purchased or bought,  it’s earned.

 

Things to do in PA

If you are advertising a Pennsylvania based event,  you really should use the popular Things to do in PA facebook promotional venue.

It’s the only way to promote your event for $25 dollars to thousands of individuals that have subscribed to the things to do in Pa fan page.

The fan page suggests events, and dozens to thousands of people attend the event that we suggest, depending on the event and it’s popularity on the fan page.

Meaning that $25 dollars spent could turn into thousands of dollars for your ROI.   There is no better form of advertising at this price point.

 

Search and Social – It’s the same thing

A few months ago,  I was looking for a contractor.   I did a search on Google,  found a few results and contacted them.   Then I posted a question Facebook to ask if any of my friends have any experience with a local contractor. 

I got a few results from there as well.   I compared the two, measured reviews and selected a contractor.

The point is that both Search and Social made a play for my business,  both were needed and both were used to select who got my ~$15,000 dollar project.

At the end one has to think about Search and Social as the same thing,  as the same tool, and as the same device to put marketing effort into.

Yooter InterActive is designed specifically to help companies move forward with their marketing efforts to gain a foothold into companies to attract more business.

 

Things to do in PA

MINOLTA DIGITAL CAMERAWe are impressed with this facebook page, Things to do in PA and it’s corresponding website day trips in PA The fan page went from zero to thousands of followers within a matter of days.  All organic, all viral and for good reason.

The fan page highlights events, establishments and restaurants in Pennsylvania.   Many of these things are not well known, such as a hidden gem of a restaurant located in a smaller town in Pa, or an Event that never gets the attention it deserves.

The now popular fan page is the place to be to find out what to do when the weekend appears.    Things to do in Pa tries to focus on selecting one or two items per region within the state per day.   So you can be pretty sure that a near local event within driving distance of you would be found. 

Individuals can also post to the wall if they found something that was missed.   Businesses, events and others can get their venue listed (after contacting though facebook).

Be smart, don’t be stuck on a weekend without anything to do,  follow Things to do in Pa.

pass and stow ………

 

Google Bans Facebook

For some reason,  Google has de-indexed Facebook’s main page from their search result.   No explanation has been given,  the widely reported situation is developing.

The Below Screenshot is what is being reported by many.  You’ll notice the first result being Wikipedia, the second being Twitter.

Google Bans Facebook
Google Bans Facebook