Tag Archives: election

Election SEO ( Search Engine Optimization )

There are quite a few names for Political SEO. Election SEO, SEO for Politicians and a dozen other variations.

The end result is always the same, a politician or his operative hires an SEO firm to help build a brand that they could trade on. To actively monitor and work with Google, Facebook, Twitter and other social and search outlets to keep control of the message their client is trying to maintain and build.

This becomes a literal full time job for many people especially close to election. At that point people are searching to high levels trying to figure out who to vote for. They heard rumors of X or Y and are trying to see if that rumor is true.

This is when Political SEO becomes the central piece of any political campaign. Your client needs to be ranking for that term , that night. So not only does the SEO have to monitor what’s happening , but they also have to respond and rank in time for the rush of voters that want to know the true story.

This type of SEO isn’t normal, this is Political SEO and this type of SEO makes typical business SEO look like Checkers compared to Chess.

Most businesses don’t require to respond by election night. Though that occasionally does happen, it’s typically called Crisis Management SEO or an advanced version of reputation management.

Though this work is similar, it’s typically narrowed to one specific instance. A bad review on Yelp or an event that took place that individuals are discussing on social media and blogs. However Political SEO is this, but on many fronts, way too many fronts in recent elections.

Yooter InterActive can guide you though this minefield and help get your client elected.

How does Business and Enterprise SEO differ from Political SEO

You would think that SEO is SEO. To an extent you are right. Political SEO should not be any different that SEO for your business. The problem is it is not.

Only in very limited cases is reaction time done in minutes, or hours for Business SEO. You see market forces, you develop products or services to match those market forces, and then you work to rank for those new terms of the products and services that you offer to get a return on your investment. That’s business SEO.

For Political SEO there’s a hard time frame, a solid date. There really are no long term clients for SEO in Politics because campaigns are over after the election. That date is literally election day, but that’s not the worst part.

In Political SEO candidates turn nasty, they make “partial truths” or outright lies about your campaign and you individually. From the second these people make that speech on TV, people start searching for that term, and they do search within minutes of hearing it. Right from their phone, right in the audience and right from their recliner at home. Did you really vote to allow fracking next door to the city water supply? Did you really vote to allow to have high power lines run over my kids middle school playground? Did you really vote to raise my taxes 28 times in the past year?

Political SEO is more about having the right information at the right time, ranking well in Google.

Politicians and their team need to be able to respond within minutes, and rank within minutes from the moment the opposition voices a lie. So when the voters search for that term they find the truth rather than the opponents statement portrayed as fact.

So when your voters are Googling your name with the word “Fracking” 15 minutes after they heard it on TV, Youtube or Facebook, Reddit or the Drudge Report that you allowed a Fracking operation next door to the water supply it doesn’t show only the statement that the opposition made, it shows your response that the Fracking operation is 45 minutes away in another county.

Technically you could also use your newfound SEO ability to not just retort, but also launch campaigns as well. If your candidate was doing something he was trying to hide, in this case you could launch a campaign with the truth and make sure that message was heard by voters well before he could respond.

Political SEO is a powerful tool, and over the past few years Google has been able to index and rank well content within minutes. If correctly SEO’ed with the right team this allows you to use this platform to achieve one of the most powerful ways to communicate with your voters.

Yooter InterActive is a leading political SEO team with extensive experience with politicians, Fortune 500 firms and works well with leading advertising agencies.

Political SEO – the demand is there

When elections become heated, ranking or not ranking for a term might be enough to sway a vote. For tight races this means winning or losing an election. Political SEO is now one of the cornerstones of a valid political campaign. It’s as important as TV ads, Print, Signs and other types of advertising.

It’s suggested that a political operative in charge of marketing allocates at least 10-20% of the budget towards SEO, SEM and other online marketing tools. The problem is until recently SEO was never targeted specifically. Advertising agencies that are contracted to do the SEM and Social Media tried to do SEO but that all changed in 2008 and 2012 when organic SEO became one of the biggest income makers.

People would be searching for Obama, Ron Paul or others.. reading news and donating. This has been happening for years but not to the extent shown in the 2 most recent elections.

If you are running for office, you should be considering an SEO with extensive experience.

Yooter Interactive employees — free day for elections

Dear Yooter InterActive Employees,

For the Presidential election tomorrow take as long as you need.

If the lines at the polls are 8 hours and you miss the entire day at work, you will be paid as if you were present. It’s a free day. We are all Americans.. and out of all our rights given to us, this is the most important one. Please use it.

Best Regards,
Roger Wehbe
CEO Yooter InterActive

Open letter to our employees – we suggest all other firms do the same for the election.

Hi Everyone,

As you know, the general election is tomorrow .. Please feel free to come late, leave early… whatever is needed to get your voting done.

We are going to pay your salary as if you were here during your time voting..

It is your right to vote… please use it…. otherwise you are letting the house down the street with the other candidate sign (whomever that candidate is) make the decision for you.


Best Regards,

Roger Wehbe
Yooter InterActive Marketing Agency
1 South Second Street
Pottsville, PA 17901

president@yooter.com
http://www.yooter.com