Tag Archives: Bloomberg

SEO and Social Media Conference 2015 – Lehigh Valley

audienceCN_0399We were planning on having a conference in the Lehigh Valley (Bethlehem or Allentown , PA) regarding SEO and Social Media in March, 2015.   However we wanted to gauge the interest in such a conference.

The ideal attendee would be an Executive or Director level in Marketing and Advertising.  The topic of discussion would be to discuss the trends for 2015 and 2016 for both Social and Search, and how best companies can work within the ever changing system to help increase public awareness of their respective firms.

The Conference would be hosted by Roger Wehbe, CEO of Yooter InterActive Marketing,  however we do plan on having guest speakers from various local Advertising and Marketing companies based in Eastern PA.

We believe that much of the conference would be a Q&A session with plenty of time to mingle with both the hosts and the attendees.

If this is something that you are interested in,  please contact us (Use this form).   By signing up you are not obligating yourself to attend, it is simply a judge of demand for an event of this caliber.

 

Bloomberg : Google is losing market share to Yahoo

Our stats are saying otherwise, based upon our analysis of our clients we are not seeing the same thing that Bloomberg is reporting.

Google’s slice of the U.S. search market fell to 75.2 percent in December from 79.3 percent a year ago, while Yahoo jumped to 10.4 percent from 7.4 percent, according to analytics firm StatCounter. That put Google at its smallest share of the U.S. Web search market since at least 2008, when StatCounter first started tracking the numbers, and the highest share for Yahoo since 2009.

The problem with this reporting is it is coming from Statcounter, a third party that most likely will have difficulty getting the proper results.   See the vast majority of the referral traffic is encrypted via HTTPS, redirects and several other factors that tend to mask where and how the traffic is coming into a website.

Google is the one that pioneered this masking of search traffic.    so it tends to make sense that they are ahead of others in terms of masking their referrals.

We’re not saying that Statcounter is lying,  we’re just saying that they are making a conclusion based on partial and decreasing data sets.