Allentown PA is our best SEO market. Mostly because we know the terrain, the landscape of the competition and overall the business environment of the area.
The Lehigh Valley as a whole, Allentown, Bethlehem and Easton have been growing at a fantastic rate over the past few years. Everything from professional hockey, basement teams and now the discussion of train service to Philadelphia has made the area the place to be.
With easy access to New York and other major metro markets the area has become a destination rather than a bedroom community for New York.
The Lehigh Valley is the fastest growing and third most populous region in the state of Pennsylvania on trajectory to overtake Pittsburgh in population and political weight. With some estimates that it has already overtaken it.
The Lehigh Valley currently has a population of just under a 1,000,000 whereas Pittsburgh has only 305,000 though the argument is that the Lehigh Valley is composed of 3 cities in close proximity when the surrounding regions around Pittsburgh are factored in, Pittsburgh’s regional population is 2,355,968.
In other words, the Lehigh Valley is becoming more prominent as time goes on. Making it attractive for high growth industries and a way to establish a business with growth potential just with sheer job and population growth surrounding it.
The point of this article is to show how the area has grown, and as SEO typically has the highest ROI of all forms of marketing. Businesses should explore SEO and Social media as a valid form of marketing their business in the Valley.
“ if you sell baseball, your first course of action could be as simple as sponsoring a local Little League team. Selling running shoes? Sponsor a 5k walk or offer coupons. Get to know your ideal customer and think about how and where they spend their time. ”
Simple ideas like this do not cost much money, but they do ingrain your brand with the target market.
Little League players eventually become coaches and buyers. Having your store as the sponsor of a 5k puts your store in front of all the runners, runners buy shoes.
The point of the article is to use common sense, and in many cases common sense isn’t exactly the business owner. The problem that plagues many CEO’s and Marketing Officers is that they are in their business, rather than in the minds of their customers.
Perfect Six is the blog to read for marketing in Allentown and Lehigh Valley.
Ever notice that when you search for something on your phone vs searching for the same thing on your desktop yield differing results? Why does this happen? Why am I on page 1 on my iPhone, but page 12 on my desktop?
Well there are multiple factors going on lets factor out the most common.
1 – Your Search History on both devices. You most likely want to clear your cache, logout, clear your cache again on both devices. Because your search history influences the results you see.
2 – Location services modify the results as well, your Smartphone pushes out your exact GPS location to Google, and Google then displays the local pizza shops at your location. However on your desktop these location services are not as accurate. Meaning that your desktop is reporting you are located in center city Allentown, Pa while your smart phone is stating the more accurate location that you are on I-78 West near Macungie, Pa. So the pizza shops you are getting on your desktop are not the same that your Smartphone is.
3 – Mobile friendliness counts. A website that doesn’t have a responsive design tends to get penalized in Google, whereas a website that renders properly on a smartphone tends to get a boost in the rankings.
4 – The type of search matters. Some searches spawn news results whereas others spawn images, and others spawn related information such as wikipedia results displayed directly on the results page. Some of these features do not display on some devices due to screen size.
Now thinking about each of these factors (there are actually many more) , applied directly to each single result in aggregate mean that the results can be wildly different even though you are physically at the exact same location doing the exact same search.
We were planning on having a conference in the Lehigh Valley (Bethlehem or Allentown , PA) regarding SEO and Social Media in March, 2015. However we wanted to gauge the interest in such a conference.
The ideal attendee would be an Executive or Director level in Marketing and Advertising. The topic of discussion would be to discuss the trends for 2015 and 2016 for both Social and Search, and how best companies can work within the ever changing system to help increase public awareness of their respective firms.
The Conference would be hosted by Roger Wehbe, CEO of Yooter InterActive Marketing, however we do plan on having guest speakers from various local Advertising and Marketing companies based in Eastern PA.
We believe that much of the conference would be a Q&A session with plenty of time to mingle with both the hosts and the attendees.
If this is something that you are interested in, please contact us (Use this form). By signing up you are not obligating yourself to attend, it is simply a judge of demand for an event of this caliber.
The Allentown , PA area offers some unique challenges for SEO and Social Media. Yooter InterActive is the oldest SEO firm that was started in the Lehigh Valley, it’s CEO Roger Wehbe has been a professional SEO since 1994. Though now we are located in the northern part of the Lehigh Valley (near Hamburg / Pottsville) we still service the area.
Our clients range from PPL (Formally PP&L) to numerous regional and Global companies.
We have seen some of our clients be purchased by Google and we have seen some our clients go from small firms to publicly traded companies. We just wanted to put out a notice that we still do service the Lehigh Valley, Allentown and Bethlehem areas and we are open for additional clients in the area.
If you have any questions at all please contact us.
Yooter InterActive is an award winning firm that is offering Social Media Marketing in the Allentown and Lehigh Valley Areas. Our roots are in the Lehigh Valley being founded in Bethlehem, Pa.
We believe that local social media makes far more sense than it did years ago, a local business, event or even the weather such as the Amazing Job the Eastern PA Weather Authority has done on Facebook, taking a Facebook page all the way to becoming the weather agency of Musikfest.
In other words, a Facebook page generated credibility for multi million dollar organizations to endorse it (We have to give credit when credit is due, Their weather reporting is always spot on and we ourselves use them).
The result is that with proper guidance and tactics you can use social media to help grow your business. Coupled with a sound Search Engine Optimization program you will be using all best ROI possible to help your firm.
Yooter InterActive Marketing is looking for an account manager! Yooter is one of the fastest growing social media and search engine optimization companies in the United States. With several fortune 500 firms on the client roster and a powerful niche with online marketing.
Primary Job Function:
Primary point of contact for client accounts and lead day-to-day management and optimization campaigns.
# Acts as primary point-of-contact for Client
# Assists in strategy development
# Authors campaigns summary/analysis with a key focus on ROI for the client
# Demonstrates working knowledge of each area of agency’s resources, in order to evaluate recommendations before presenting to Client
# These areas include: SEM, Online Media, Web Analytics, Website Effectiveness and Research/Planning.
# Proactively finds new ways to build the clients business.
# Masters and maintains vast knowledge of Clients business, competition, and latest industry news and trends.
# Monitors agency/client budgets and billing process for accuracy and timeliness.
Skill and Education requirements:
# BA/BS degree required with strong academic performance
# Understanding of overall media landscape and the Internet channel
# Day-to-day client management experience
# Strong quantitative skills
# Experience in giving presentations
# Strong desire to succeed
# Result-oriented and highly-energetic
# Good interpersonal and communication skills
# Possess positive, proactive and service-oriented attitude
# Word, Excel, PowerPoint skills or Open Office Equivalents
General basic understanding of online languages such as php/mysql is helpful as well as other open source products such as WordPress / Joomla / PhpBB3 / Drupal and OScommerce will speed up your training period.
Please contact Lisa in